Press Release
Xijiajia Ai Digital Human by Baidu Online Network Technology Is Granted the Platinum A' Design Award in Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Baidu Online Network Technology acknowledged for computer graphics, 3D modeling, texturing, and rendering design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Platinum A' Design Award in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design category for Xijiajia Ai Digital Human by Baidu Online Network Technology, designed for Baidu Online Network Technology (Beijing) Co., Ltd. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Platinum A' Design Award Explained
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
About Xijiajia Ai Digital Human
Xijiajia is a digital human created and driven by artificial intelligence. The appearance of Xijiajia is generated by fusing the facial features of a dozen popular Asian women. Facial expressions, movement, speech and clothing are also produced by algorithms and can be changed to suit each scene. Xijiajia can hold real time conversations, sing, dance, dress, stream live and create paintings, music and arrangements. Sign language and several spoken languages are supported, which helps users with hearing impairment. The project explores how people and machines can work together.
About Baidu Online Network Technology
As a leading AI company with a solid Internet foundation, Baidu is also one of the few companies in the world that provides full stack AI technology, such as AI chips, software architectures and applications. It is ranked by international organizations as one of the top four AI companies in the world. Committed to the mission of simplifying the complex world with technology, Baidu sticks to technological innovation, and endeavors to become the top high technology company in the world that understands users best and helps them in self enhancement.
Award Record
This recognition makes Baidu Online Network Technology a winner of 1 A' Design Award.
About the A' Computer Graphics, 3D Modeling, Texturing, and Rendering Design Award
The A' Computer Graphics Design Award is an international competition recognizing good computer graphics designs by best computer graphics designers worldwide. The competition is organized within the A' Design Award & Competition and is open to computer graphics designers, 3D modellers, 3D artists and texturing artists from all countries. Entries typically include animations, simulations, game designs, virtual reality models, architectural renderings and infographics. Awarded computer graphics designs are published at https://desingers.org/design-category/computer-graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/142454
- A' Design Award Page: https://competition.adesignaward.com/142454
- Media Showcase: https://www.designnewsroom.com/!142454
- Laureate Profile: https://desingers.org/d/334162
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Xijiajia Ai Digital Human
- Function
- Ai Digital Human
- Category
- Computer Graphics, 3D Modeling, Texturing, and Rendering Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Dark Slate Blue, Midnight Blue, Slate Gray, Black and Dark Slate Gray
- Images
- 5
- Client
- Baidu Online Network Technology (Beijing) Co., Ltd
The Recognition
- Laureate
- Baidu Online Network Technology
- Country
- China
- Recognition
- Platinum A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #142454
Design Details
- Unique Properties
- Xijiajia is a digital virtual idol created by Ai, who can create works via Ai. Driven by Ai, she has human appearance, perception, interaction and self expression, whose looks, facial expressions, action, speaking and even clothes are all generated by Ai algorithm. Xijiajia can perform intelligent communication and interaction with users based on her personality set. Moreover, she achieves deep learning via Ai to do creative works like painting, composition and music arrangement independently.
- Inspiration
- With the development of computer science, Ai has become an important part of the world that cannot be ignored, which raises concerns about the coexistence of Ai and human beings. To connect the AI world and the human world, a digital human Xijiajia created by Ai was born. Via such an observer for the human world, the design team aims to deeply think the relationship between human beings and Ai, and explore the trend of the future development.
- Research
- The content generation in the age of web3.0 is reformed from UGC and PGC to AIGC, namely content generated by AI. As a digital human really driven by AI, Xijiajia equips herself with the world class comprehension, iteration and independent creativity. She will act as an observer for the human world to connect the AI world and the human world, and promote the innovation in AI digital human and content creation to reduce cost and increase efficiency of social resource acquisition.
- Challenge
- Compared with traditional counterparts, Xijiajia features human thinking and independent learning and iteration. Such the first AI digital human loaded with AIGC technology worldwide fills the blank of virtual humans in the field of content creation and contributes to cost reduction and efficiency increase of content creation. She can translate multiple languages and sign language, lightening the burden of the social needs of professionals and benefiting people with hearing impairment.
- Realization and Technology
- The looks of Xijiajia are generated via Ai extracting and fusing facial features of a dozen most popular Asian women. Her facial expressions, action, speaking and even clothes are all generated by Ai and can be freely changed according to actual scenarios. Featured by human perception, interaction and self expression, Xijiajia is able to put herself in shoes of users and independently generate the specific dialogues appropriate to scenarios, becoming the digital human who understands users best.
- Operation and Interaction
- Xijiajia boasts nine core abilities including AIGC, conversation in real time, AI singing and dancing, AI mouth movements and facial expressions, AI dressing, live streaming, multiple languages as well as operation based on platforms, and achieves independent learning and iteration during communication with user, who realizes AI performing, live streaming and generation of creative works like a human.
- Project Duration and Location
- The project was designed and developed in Beijing in November, 2021 and launched in China in February, 2022.
- Keywords
- HD Digital Human Driven by AI, AIGC Technology, Interaction of Human Style, Autonomous Updating and Iteration, Translation of sign language and multiple languages in real time
