Press Release
Portal Beoplay Advertising Campaign by Kutuko Studio Wins the Platinum A' Design Award in Movie, Video and Animation Design
Kutuko Studio acknowledged for movie, video and animation design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Portal Beoplay Advertising Campaign by Kutuko Studio, designed for Kutuko Studio SL, has been granted the Platinum A' Design Award in the Movie, Video and Animation Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Platinum A' Design Award Explained
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
More About Portal Beoplay Advertising Campaign
It is a campaign to promote its Beoplay Portal headphones. The streamers shared the production to make it go viral. Under the claim Sound that shapes your world, they had to create 5 scenarios alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of fetish objects hidden in each frame. The team was faced with a multi-scenario design in which the protagonist was the product and the experience of using it.
Award Record
Kutuko Studio is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Movie, Video and Animation Design Award
The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://desingers.org/design-category/movie
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/144874
- A' Design Award Page: https://competition.adesignaward.com/144874
- Media Showcase: https://www.designnewsroom.com/!144874
- Laureate Profile: https://desingers.org/d/307077
- Further Information from the Laureate: http://acortar.link/Vo5zc1
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Portal Beoplay Advertising Campaign
- Function
- Advertising Campaign
- Category
- Movie, Video and Animation Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Black, Midnight Blue, Dark Slate Gray, Dark Slate Blue and Slate Blue
- Images
- 5
- Client
- Kutuko Studio SL
The Recognition
- Laureate
- Kutuko Studio
- Country
- Spain
- Recognition
- Platinum A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144874
Credits
- Team
- Agency:, Fan Content, Client:, Bang & Olufsen, Project Manager:, Álvaro Ibáñez, Creatives Directors:, Paco Chanivet (Fan Content), Carlos Cabrera (Kutuko), Lead 3D Artist:, Maite Martínez, Ibón Vergara, Luís Marín, Carlos Cabrera, 3D Artist: and Andrea Marshall, Daniel Pomares and others
- Image Credits
- Boutique Visual Kutuko Studio, Beoplay Portal, 2022
Design Details
- Unique Properties
- Bang&Olufsen wanted to launch a campaign to promote its Beoplay portal headphones. The streamers shared the production to make it viral. In addition, they ran a contest in which 23 eastereggs were hidden. Under the claim Sound that shapes your world, Kutuko had to create 5 scenarios, alluding to categories of the video game industry. In addition to having a great visual impact, the experience was elevated to a competition for the location of the fetish objects hidden in each frame.
- Inspiration
- Under the claim Sound that shapes your world, Kutuko had to create 5 different scenarios that worked well together, alluding to key categories of the video game industry to engage the broad spectrum and profile of the target audience. Therefore, not only was there a great visual and sound impact from the start, but the experience was elevated to gamification and competition for the location of the fetish objects hidden in each frame.
- Research
- The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors, riggers, character designers and managers focused on the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx, through an internal platform for the correct monitoring of the project.
- Challenge
- The creative demands of this piece required a solid and consolidated professional studio with high quality standards, which is why Paco, from Fan Content, trusted us once again to create such a striking and powerful piece on a creative and visual level.
- Realization and Technology
- Kutuko started with a search for references and inspiration on websites such as Behance, Pinterest or Artstation, which they accumulated on moodboards on the Milanote website. Then they started a small composition sketch of the scene in Photoshop and once they had what they liked, they moved on to 3D. For this, we always use Cinema 4D software and the Redshift rendering engine along with various plugins such as Turbulence FD for the smoke simulations or Forester for the creation of trees.
- Operation and Interaction
- The video project is a standard full HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- Project Duration and Location
- The Bang&Olufsen production took place in Madrid, by Kutuko Studio, from February to May 2022.
- Specifications
- The export format and technical specifications are: 16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264). 1:1, FHD, 1920X1920px optimisation with .mp4 compression codecs. 9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264) These same formats can be exported at a higher quality without .mov (h265) compression.
- Keywords
- 3D, 3DMAX, Animation, C4D, Cinema 4D, Interior Design, Motion Design, Motion Graphics, Rendering
