Press Release
Kutuko Studio Receives the Silver A' Design Award for Super Ego Digital Art in Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Kutuko Studio recognized for computer graphics, 3D modeling, texturing, and rendering design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design category for Super Ego Digital Art by Kutuko Studio, designed for Kutuko Studio SL. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Super Ego Digital Art
Super Ego, an art project that satirises consumer culture and the impact of social media on people. The project aims to criticise the artificial feeding of people's egos through likes and followers on social media platforms such as Instagram. It wanted to create a metaphorical representation of society's new superheroes, whose lives revolve around getting more likes and followers. The project focuses on Instagram, where every image posted online is displayed as a showcase to capture the attention of users.
Award Record
This recognition makes Kutuko Studio a winner of 3 A' Design Awards. All of the awards belong to the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Computer Graphics, 3D Modeling, Texturing, and Rendering Design Award
The A' Computer Graphics Design Award is an international competition recognizing good computer graphics designs by best computer graphics designers worldwide. The competition is organized within the A' Design Award & Competition and is open to computer graphics designers, 3D modellers, 3D artists and texturing artists from all countries. Entries typically include animations, simulations, game designs, virtual reality models, architectural renderings and infographics. Awarded computer graphics designs are published at https://desingers.org/design-category/computer-graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/144876
- A' Design Award Page: https://competition.adesignaward.com/144876
- Media Showcase: https://www.designnewsroom.com/!144876
- Laureate Profile: https://desingers.org/d/307077
- Further Information from the Laureate: https://onx.la/f8927
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Super Ego Digital Art
- Function
- Digital Art
- Category
- Computer Graphics, 3D Modeling, Texturing, and Rendering Design
- Discipline
- Communication Design
- Industry
- Entertainment and Arts
- Colors
- Dark Slate Gray, Midnight Blue, Black and Maroon
- Images
- 5
- Client
- Kutuko Studio SL
The Recognition
- Laureate
- Kutuko Studio
- Country
- Spain
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144876
Credits
- Team
- Carlos Cabrera, Irene M. de Torres and Maite Martínez Senosiain
- Image Credits
- Super Ego by Kutuko Studio CREATIVE DIRECTOR & CGI: Carlos Cabrera MODELER: Irene M. de Torres DIGITAL RETOUCH: Maite Martínez Senosiain
Design Details
- Unique Properties
- SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
- Inspiration
- The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
- Research
- Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
- Challenge
- The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
- Realization and Technology
- For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
- Operation and Interaction
- Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
- Project Duration and Location
- The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
- Specifications
- 4960X7015 Pixeles, Tiff RGB
- Keywords
- 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
