Press Release
Golden A' Design Award in Fine Arts and Art Installation Design Goes to Rebirth Art Space Installation by Hebei Puteng Culture Media Co., Ltd
Hebei Puteng Culture Media Co., Ltd recognized for fine arts and art installation design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Rebirth Art Space Installation by Hebei Puteng Culture Media Co., Ltd has been granted the Golden A' Design Award in the Fine Arts and Art Installation Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Rebirth Art Space Installation
Rebirth is an immersive commercial art space designed around the theme of renewal. The space tells the story of an artificial intelligence girl who recreates the earth in the future through memory extraction and remodeling. The interior is divided into three parts along the route of travel: the last earthling, the memory of the earth, and the creation. Simulated animals are made through 3D modeling, sculpture, mold production, painting and hair techniques. Built-in mechanical structures and control systems create lifelike movement.
About Hebei Puteng Culture Media Co., Ltd
Founded in 2010, Puteng has grown into an iconic company leading the original design of immersive art space, which specializes in the art design fusing business, technology and aesthetics. With a top R&D team and production factories in China, we have developed a complete industrial chain from conceptual design, production to landing. By integrating art creation and technological innovation into the commercial system, Puteng is able to create a brand-new world view for high-end commercial art space, film & television and many other fields, providing professional services for IP (intellectual property) landing.
Award Record
Hebei Puteng Culture Media Co., Ltd is a winner of 1 A' Design Award, including this recognition.
About the A' Fine Arts and Art Installation Design Award
The A' Fine-Art Design Award is an international fine-art design competition recognizing best fine-art works by leading fine-art artists and creators worldwide. It is organized within the A' Design Award & Competition and is open to artists, painters, sculptors and ceramicists from all countries. Typical entries include sculptures, paintings, installations, photographs, drawings and mixed media works. The awarded art designs are published at https://desingers.org/design-category/fine-art
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/147142
- A' Design Award Page: https://competition.adesignaward.com/147142
- Media Showcase: https://www.designnewsroom.com/!147142
- Laureate Profile: https://desingers.org/d/340393
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Rebirth Art Space Installation
- Function
- Art Space Installation
- Category
- Fine Arts and Art Installation Design
- Discipline
- Communication Design
- Industry
- Arts
- Colors
- Alice Blue, Gainsboro, Silver, Dark Gray and Chocolate
- Images
- 5
The Recognition
- Laureate
- Hebei Puteng Culture Media Co., Ltd
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #147142
Credits
- Team
- JIN FX
Design Details
- Unique Properties
- This project is an immersive commercial art space with the theme of REBIRTH. With a new worldview dimension, it relates that an AI girl who recreates our home earth by memory extraction and remodeling in the future. Through the combination of technology, art, and fashion elements, the design team breaks the traditional commercial space form, providing people with an unusual journey to welcome rebirth, and reflect on the value of life and fashion.
- Inspiration
- As a continuation of the Skp brand existing immersive retail space form and story, the project aims to break the narrow concept of Skps and deepen impressions of consumers through visual images. At the same time, the design team wants to bring consumers pleasure and happiness through a unique immersive experience, by applying a scenario beyond reality to weave a magnificent and fantastic world of wonder for consumers, and experience.
- Research
- The design team has created an immersive commercial art space that integrates technology, art and fashion centering on the idea of rebirth, with a storyline of thinking about the past and the future, reshaping memories and lofty ideals to explain the definition of rebirth. It is a spirit of reflection and change, and also a way of evolution, where joint action will proceed our future forward and give us more hope.
- Challenge
- This is an original space design with a complete worldview story. The design team is able to put the design concepts into action and turn vision into reality through scene-based visual communication, advanced production techniques and outstanding mechanical technology. Representative images and scenes are selected to create a unique spatial context, combined with the white space in the theme to grant each viewer the power to interpret and acquire different understandings.
- Realization and Technology
- The simulation animal adopts the entity special effects technology, which replicates the biological features through 3D modeling, shape sculpture, mold production, painting and coloring and hair technique. Combined with the built-in mechanical structure and control system, it recreates the lifelike appearances. In addition, the animal outer skin made of glassed steel, foam latex and silicone, taking into account the durability, and helps the complete presentation of the bionic action.
- Operation and Interaction
- The interior is divided into three parts by the route of travel: the last earthling, the memory of the earth, and the creation of creation, which respectively describe the blending and confliction of the past, modern and future civilizations, the process of reshaping the future by memory, and the scene after the rebirth of the earth. The layout also provides rooms for shop displays in the space, bringing consumers a unique visual experience and consumption experience.
- Project Duration and Location
- The project is designed and developed in Hebei in June 2020 and launched in China in December 2021. Location: 4F, SKP-S, No. 261 Chang'an North Road, Beilin District, Xi'an
- Keywords
- Commercial Art Space, Immersive Experience, Intelligent Machinery, Rebirth and Hope, Value of Life
