Tom Linden and Vita Li Is Honored with the Golden A' Design Award for Jamtland Campaign Visualizations in Computer Graphics, 3D Modeling, Texturing, and Rendering Design

Tom Linden and Vita Li acknowledged for computer graphics, 3D modeling, texturing, and rendering design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Jamtland Campaign Visualizations by Tom Linden and Vita Li, designed for Visuals By Nor, has been granted the Golden A' Design Award in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Golden A' Design Award Means

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Regarding Jamtland Campaign Visualizations

The client wanted to showcase their brand's connection to the natural surroundings of Jamtland, Sweden. The agency used 3D modeling and visualization to recreate plant species and biomes from the region. They conducted extensive research and reference collection to ensure accurate depiction of the plants and incorporated the client's brand colors as a backdrop. The resulting imagery effectively conveyed the client's focus on natural, sustainable practices and their close connection to nature, allowing the viewer to associate the product line with these positive attributes.

About Tom Linden and Vita Li

Tom, a highly experienced creative professional, boasts over a decade of 3D and animation experience, he has contributed to game development, architectural visualization, and product visualization and animation and now runs a small creative agency, Visuals By Nor. Born and living in Sweden, Tom's diverse skill set includes proficiency in Houdini, Unreal Engine, Cinema 4D, Zbrush, Octane Render, Modo, 3ds Max and Nuke. A lifelong creator with a past decade in digital marketing, Tom's passion for art and technology enriches his contributions to various industries, making him a compelling figure in the creative realm.

Award Record

Tom Linden and Vita Li is a winner of 1 A' Design Award, including this recognition.

About the A' Computer Graphics, 3D Modeling, Texturing, and Rendering Design Award

The A' Computer Graphics Design Award is an international competition recognizing good computer graphics designs by best computer graphics designers worldwide. The competition is organized within the A' Design Award & Competition and is open to computer graphics designers, 3D modellers, 3D artists and texturing artists from all countries. Entries typically include animations, simulations, game designs, virtual reality models, architectural renderings and infographics. Awarded computer graphics designs are published at https://desingers.org/design-category/computer-graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://desingers.org/147285
A' Design Award Page: https://competition.adesignaward.com/147285
Media Showcase: https://www.designnewsroom.com/!147285
Laureate Profile: https://desingers.org/d/340664
Further Information from the Laureate: https://visualsbynor.com/jamt

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Jamtland Campaign Visualizations
Function: Campaign Visualizations
Category: Computer Graphics, 3D Modeling, Texturing, and Rendering Design
Discipline: Communication Design
Industry: Entertainment and Arts
Colors: Silver, Black, Dark Green, Dark Olive Green and Dark Slate Gray
Images: 5
Client: Visuals By Nor

The Recognition

Laureate: Tom Linden and Vita Li
Country: Sweden
Recognition: Golden A' Design Award
Edition: 2022 - 2023
Design ID: #147285

Credits

Team: Tom Linden and Vita Li

Design Details

Unique Properties: This project involved recreating various plant species and natural biomes from Jamtland, Sweden using 3D modeling and visualization. Six pictures showcase different local microbiomes, including the moss heather and other flora of the mountains and the ferns of the lowland forests. Extensive research and reference collection was conducted for the accurate depiction of the plant species, and the incorporation of the client's brand colors as a backdrop added an additional challenge to the project.
Inspiration: The client approached us with the desire to communicate their brand's close connection to the region of Jamtland and its natural surroundings. We proposed using a design language that incorporates floating compositions featuring the diverse biomes and flora of the region, with each product as the focal point. The client was pleased with this suggestion. During the project, we conducted extensive research and collected extensive reference material to allow us to capture the feeling of the region.
Research: The research for this project primarily focused on gathering extensive information and images of the local flora and biomes in the specified region. Utilizing various online resources, including websites run by biologists in Sweden, we were able to compile a thorough collection of data and documentation. This information was organized and incorporated into a moodboard, serving as the foundation for the project.
Challenge: This project presented several challenges, including the requirement to concisely summarize a local flora biome and it's distinct look in small compositions. Additionally, incorporating these compositions into the floating arrangements presented difficulties, particularly when incorporating water elements that needed to be anchored to the ground while still appearing to float. Furthermore, the inclusion of the brand's six colors as backgrounds added another layer of complexity to the project.
Realization and Technology: For this project we used Houdini as the 3D package with which we modelled the various plants using procedural techniques allowing us to make various variations of each plant as well as composing the scenes. Additionally, we used Moi3D for modelling the products and utilized Octane Renderer to render the final images in high resolution.
Operation and Interaction: It was crucial that the imagery used for the client's brand accurately reflected their focus on natural, sustainable practices and a close connection to nature. In order to effectively convey these values and create a sense of caring and calm nature within the viewer, it was important that the resulting imagery conveyed these themes. This allows the viewer to begin associating the product line with these positive attributes.
Project Duration and Location: The project started in the beginning of June 2022 in Gavle, Sweden and finished in July 2022.
Specifications: All the final images were rendered in 6000 pixels using Octane Renderer and no post production were made.
Keywords: 3d, 3d visualization, cosmetics, nature, beauty, product, houdini, octane