Press Release
Ggaedok Study Supplement by Miraen Design Team Wins the Silver A' Design Award in Education, Teaching Aid and Training Content Design
Miraen Design Team honored for education, teaching aid and training content design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Ggaedok Study Supplement by Miraen Design Team, designed for Mirae-N, has been granted the Silver A' Design Award in the Education, Teaching Aid and Training Content Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Ggaedok Study Supplement
Ggaedok is a brand identity for a series of Korean language study supplements. The name Ggaedok is an acronym of the Korean phrase Ggaewooja Dokhaeryuk, which refers to awakening confidence and reading comprehension. The logo combines the name with quotation marks, chosen because their shape resembles Korean consonants and vowels. Color foils in selected Pantone colors highlight parts of the quotation marks, and matte coating increases their visibility. Characters printed in the vocabulary book and the reading comprehension book add interest for students.
About Miraen Design Team
Mirae-N Design Team is an expert group of designers in Mirae-N Company. The team covers all design related projects of the company and deals with a wide range of design areas such as editorial, web, brand, communication, space, and so on. All members believe that creative efforts could make people’s lives richer and better in many aspects by connecting people and their thoughts and minds. The team strives for better design in all areas than ever before.
Award Record
With this recognition, Miraen Design Team is a winner of 2 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Education, Teaching Aid and Training Content Design Award
The A' Education Design Award is an international competition recognizing good education products and projects by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to education designers, teaching aid designers, training content creators and curriculum developers from all countries. Typical entries include textbooks, e-learning platforms, educational games, training manuals, instructional videos and interactive whiteboards. The awarded education designs are published at https://desingers.org/design-category/education
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/148327
- A' Design Award Page: https://competition.adesignaward.com/148327
- Media Showcase: https://www.designnewsroom.com/!148327
- Laureate Profile: https://desingers.org/d/315336
- Further Information from the Laureate: http://www.mirae-n.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ggaedok Study Supplement
- Function
- Study Supplement
- Category
- Education, Teaching Aid and Training Content Design
- Discipline
- Service Design
- Industry
- Education
- Colors
- Turquoise, Sky Blue, Medium Turquoise, Black and Light Sea Green
- Images
- 5
- Client
- Mirae-N
The Recognition
- Laureate
- Miraen Design Team
- Country
- Republic of Korea
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148327
Credits
- Team
- Creative Director Hyunji Son, Brand Design Kiwook Kim, Danbi Kim, Media Design Seyoung Hong and Illustrator 52works
Design Details
- Unique Properties
- The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
- Inspiration
- Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
- Research
- Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
- Challenge
- It was carefully discussed how to get attention from the students since it is a new book without any brand recognition. Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read.
- Realization and Technology
- Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters. Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil.
- Operation and Interaction
- Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
- Project Duration and Location
- The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
- Specifications
- Reading Comprehension Frame 220 x 280 x 10mm Post Processing glossy foil, half matte foil Color PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C Vocabulary Frame 188 x 257 x 11mm Post Processing glossy foil, half matte foil Color PANTONE 3385C, PANTONE 3572C
- Keywords
- Education, Print, Design, Branding
