Maiko Mochizuki and Rei Nishitani Is Honored with the Golden A' Design Award for Red Wave Entrance in Trade Show Architecture, Interiors, and Exhibit Design

Maiko Mochizuki and Rei Nishitani honored for trade show architecture, interiors, and exhibit design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Red Wave Entrance by Maiko Mochizuki and Rei Nishitani, designed for Murayama Inc, has been granted the Golden A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Golden A' Design Award

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

More About Red Wave Entrance

Red Wave was installed as the entrance structure for the International Graphic Arts Show 2022. It means the rich red made possible by technology and the movement of the heart that is moved by it. The energetic red color and fluid form symbolized an enthusiastic exhibition with active business negotiations, not fearing the stagnant conditions caused by the Covid. Red Wave was also used as a design concept for the special exhibition area, guidance signs, online contents, etc. within the venue, giving it a sense of unity to reduce visitors' stress of moving around.

About Maiko Mochizuki and Rei Nishitani

MURAYAMA INC. is a team of professionals who create spaces and communications. Its services include planning, design, supervision, production, and construction of displays for promotion, branding, public relations, cultural / public projects, and entertainment. The creators' policy is to create unique spaces, weave unforgettable stories, and provide novel inspiration. Feeling inspired by the ever-changing world around them, they create novel experiences to inspire others. This has been their policy for 120 years. With finely honed skills and creative points of view, they seek to inspire in new and unique ways.

Award Record

This recognition makes Maiko Mochizuki and Rei Nishitani a winner of 1 A' Design Award.

About the A' Trade Show Architecture, Interiors, and Exhibit Design Award

The A' Trade Show Design Award is an international competition recognizing innovative trade show booth projects and the best designers creating them. The competition is organized within the A' Design Award & Competition and is open to trade show designers, exhibition designers, event planners and interior designers from all countries. Entries typically include trade show interiors, exhibits, booths, pavilions, showrooms and kiosks. Awarded exhibit designs are published at https://desingers.org/design-category/trade-show

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://desingers.org/148376
A' Design Award Page: https://competition.adesignaward.com/148376
Media Showcase: https://www.designnewsroom.com/!148376
Laureate Profile: https://desingers.org/d/342330
Further Information from the Laureate: https://bit.ly/3mggkAx

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Red Wave Entrance
Function: Entrance
Category: Trade Show Architecture, Interiors, and Exhibit Design
Discipline: Spatial Design
Industry: Architecture and Branding & Advertising
Colors: Black, Maroon, Dark Red, Firebrick and Brown
Images: 5
Client: Murayama Inc

The Recognition

Laureate: Maiko Mochizuki and Rei Nishitani
Country: Japan
Recognition: Golden A' Design Award
Edition: 2022 - 2023
Design ID: #148376

Credits

Team: Maiko Mochizuki and Rei Nishitani
Image Credits: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.

Design Details

Unique Properties: Red Wave was installed as the entrance structure for International Graphic Arts Show 2022, a comprehensive international exhibition for the printing and related industries. The design combines the beauty of an artwork with the functionality of an entrance gate. The energetic red color and fluid form symbolize the exhibition, which is full of enthusiasm with active business negotiations, not fearing the stagnant conditions caused by the Covid.
Inspiration: IGAS is a showcase of the rich colors created by advanced printing technology, and we felt that we should visualize this beautiful and functional aspect of it. "Red Wave" means the "rich red" made possible by technology and the "movement of our heart" that is moved by it. In the simple form of a series of straight lines, the entrance gate functionally expresses that it is a gateway to emotion by using a precise gradation of colors to create the brightest red in the center of the passageway.
Research: We researched and examined the design of the International Graphic Arts Show 2022 to preserve its brand. The annual entrance to the exhibition has a unique air about it, somehow unchanging despite its changing form. We focused our research on creating a continuous structure like the architecture of the Tokyo Big Sight: the venue of this event, and on integrating the conflicting shapes of straight and curved lines into a single form.
Challenge: The biggest challenge was how to define the presence of this entrance. What we imagined from the exhibition theme, "Venture into the innovation!" was that IGAS, where people's adventurous spirit intersects, is like an ocean, where visitors pass through great waves. Finally, through repeated trial and error in design, the dynamic and organically beautiful entrance design was produced by its combination of straight and curved lines.
Realization and Technology: We used a wrinkle-free fabric for striped molding which allows the graphic design to show through on both sides even printed on one side. The red colors are all slightly different and the lighting effects provide further color variation and movement. For the foundation of the molding, we used leased system products. The fabric served not only as decoration but also as a fixation for the foundation, minimizing the number of columns. This combines beauty with reduced environmental impact.
Operation and Interaction: Red Wave had a special presence because it was installed on the main street of Tokyo Big Sight, the venue for this show. Red Wave was used not only as the name of the entrance, but also as a design concept for the special exhibition area, guidance signs, online contents, etc. within the venue, giving it a sense of unity. This reduces visitors' stress of moving around.
Project Duration and Location: Installed at Tokyo Big Sight for 5 days from November 24 to November 28, 2022
Specifications: Width 27700mm x Depth 8440mm x Height 4000mm
Keywords: Entrance, Gate, Registration, Exhibition, Printing industry, Red, Wave