Press Release
Guangzhou Miguo Food Co.,Ltd Is Honored with the Silver A' Design Award for Red Gladiolus Big Nuts Gift Box in Packaging Design
Guangzhou Miguo Food Co.,Ltd acknowledged for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Red Gladiolus Big Nuts Gift Box by Guangzhou Miguo Food Co.,Ltd, designed for Guangzhou Miguo FoodCo.,Ltd, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Red Gladiolus Big Nuts Gift Box
Red Gladiolus is a gift box designed for packaged nuts. The box has an upright triangular form inspired by a pine cone, creating a visual link with the brand logo and with the brand concept of growing strong and straight. Red and rose gold form the colorway, applied to paper textured like velvet, with rose gold details added by hot stamping. A lambskin buckle is placed on each side and is used to open the box. Inside, nuts in jars are presented with a nut opener and a manual. The box measures 410 by 410 by 150 millimeters.
About Guangzhou Miguo Food Co.,Ltd
The company was founded in 2013, headquartered in Guangzhou, Guangdong Province, the company adopts the business model of raw material procurement, production, processing and integrated marketing, opens up the Internet communication and offline channels to expand the dual link, digital operation integration development; Always uphold the product concept of "do not settle, do not compromise", strict control of product quality, through the ISO22000 international standard certification, from the screening of raw materials to product packaging are carried out with high standards in the industry, committed to bring high quality nuts into thousands of households
Award Record
Guangzhou Miguo Food Co.,Ltd is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://desingers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/150475
- A' Design Award Page: https://competition.adesignaward.com/150475
- Media Showcase: https://www.designnewsroom.com/!150475
- Laureate Profile: https://desingers.org/d/343976
- Further Information from the Laureate: https://detail.tmall.com/item.htm?abbucket=11&id=69580987042
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Red Gladiolus Big Nuts Gift Box
- Function
- Big Nuts Gift Box
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Brown, Indian Red, Saddle Brown, Tan and Rosy Brown
- Images
- 5
- Client
- Guangzhou Miguo FoodCo.,Ltd
The Recognition
- Laureate
- Guangzhou Miguo Food Co.,Ltd
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150475
Design Details
- Unique Properties
- This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
- Inspiration
- The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
- Research
- The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
- Challenge
- The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
- Realization and Technology
- Paper textured like velvet Colored in rose gold through hot stamping Lambskin buckles
- Operation and Interaction
- Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.
- Project Duration and Location
- Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
- Keywords
- Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
