Lucid Barrel Beverage Dispenser by Shelly Agronin Wins the A' Design Award in Food, Beverage and Culinary Arts Design

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COMO, Italy, April 15, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Food, Beverage and Culinary Arts Design category for Lucid Barrel Beverage Dispenser by Shelly Agronin, designed for Rosseto Serving Solutions. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Lucid Barrel Beverage Dispenser

Even the pure essence of water undergoes a metamorphosis when poured from an elegantly crafted receptacle. The Lucid Barrel offers a professional and stylish solution for dispensing drinks at buffets or hotel receptions. This eye-catching item is not only easy to use but also simple to clean. The inspiration behind this design originates from the imagery of a classic wine cellar, resulting in a beverage dispenser that presents a contemporary take on the iconic wine barrel. The designer began with the barrel's familiar shape and ingeniously adapted it for the field of soft drinks.

About Shelly Agronin

Shelly Agronin - Israeli designer and owner of "Studio Wallaby". She is 42, married, and has 3 daughters. Her passion is to shift an average object through design and to create fascinating experiences that connect emotionally. Shapes, technologies, and styling appeal to her. From this alchemy comes her creativity, and the ability to provide smart solutions. Throughout her career, she worked on cross-disciplinary teams, with engineers, graphic designers, and marketing teams in a wide range of categories: from consumer electronics to jewelry; from mass production consumer plastic items to niche one-offs, from idea to product. Shelly’s favorite technology in the last decade is metal bending.

Award Record

This recognition makes Shelly Agronin a winner of 2 A' Design Awards. The awards span the editions from 2021 - 2022 to 2023 - 2024 of the A' Design Award & Competition.

About the A' Food, Beverage and Culinary Arts Design Award

The A' Culinary Art Design Award is an international design competition recognizing excellent culinary art designs by best culinary artists and chefs worldwide. The competition is organized within the A' Design Award & Competition and is open to culinary artists, food designers, beverage designers and chefs from all countries. Entries typically include design for food, design with food, food servings, tasting menus, cocktails and desserts. Awarded culinary art designs are published at https://desingers.org/design-category/culinary-art

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://desingers.org/152711
• A' Design Award Page: https://competition.adesignaward.com/152711
• Media Showcase: https://www.designnewsroom.com/!152711
• Laureate Profile: https://desingers.org/d/281246
• Further Information from the Laureate: https://bit.ly/42Zv46G

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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