Press Release
Briiv Pro Air Purifier by Whitfield Sykes Receives the Golden A' Design Award in Sustainable Products, Projects and Green Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Whitfield Sykes for sustainable products, projects and green design
FOR IMMEDIATE RELEASE
COMO, Italy, April 17, 2024 /DesignNewswire/ Briiv Pro Air Purifier by Whitfield Sykes, designed for Five Create Ltd, has been granted the Golden A' Design Award in the Sustainable Products, Projects and Green Design category, A' Design Award & Competition has announced. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Briiv Pro Air Purifier
Briiv Pro is an air purifier designed for use in homes and offices. Briiv Pro replaces fossil-fuel derived plastics with bioplastics, moss, coconut fibre and recyclable glass. The unit stands 30 centimetres tall, measures 16 centimetres in diameter and weighs 1.3 kilograms. An onboard air quality sensor allows Briiv Pro to adjust the fan speed automatically. Control is possible through an LED interface, a proximity sensor for touchless use, or a mobile application. Several units can be linked to clean the air in larger spaces. Power use and filter replacement costs are kept low.
About Whitfield Sykes
The designers are at the forefront of circular design in the world of consumer electronics, shaping the path which other manufacturers should be following. After years of successful research and development culminating in the world changing Briiv Air Purifier, we return with an improved version harnessing the power of artificial intelligence to deliver clean air exactly when you need it most. By eschewing traditionalist design routes of oil-based plastics, we have shown the way forward for the use of circular and recyclable materials in mass manufacture that delivers benefits to both the user and the environment.
Award Record
This recognition makes Whitfield Sykes a winner of 2 A' Design Awards. The awards span the editions from 2020 - 2021 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Sustainable Products, Projects and Green Design Award
The A' Sustainable Product Design Award is an international design competition recognizing good sustainable products by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to sustainable product designers, green product manufacturers, eco-friendly product brands and industrial designers from all countries. Entries typically include sustainable projects, environment friendly designs, recycled, upcycled and bio-degradable products. Awarded sustainable product designs are published at https://desingers.org/design-category/sustainable-product
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/155916
- A' Design Award Page: https://competition.adesignaward.com/155916
- Media Showcase: https://www.designnewsroom.com/!155916
- Laureate Profile: https://desingers.org/d/301656
- Further Information from the Laureate: https://bit.ly/3t3GIRY
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Briiv Pro Air Purifier
- Function
- Air Purifier
- Category
- Sustainable Products, Projects and Green Design
- Discipline
- Industrial Design
- Industry
- Sustainability
- Colors
- Black, Dark Slate Gray, Dark Olive Green and Dim Gray
- Images
- 5
- Client
- Five Create Ltd
The Recognition
- Laureate
- Whitfield Sykes
- Country
- Great Britain
- Recognition
- Golden A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #155916
Design Details
- Unique Properties
- Briiv Pro uses renewable and natural materials to filter the air in your home or office environment, creating clean, safe air so you can breathe, as nature intended. Instead of fossil-fuel derived plastics, Briiv Pro uses bioplastics, moss, coconut and recyclable glass to deliver clean air with lower power consumption and filter replacement costs than the leading competitive brand.
- Inspiration
- Air purifiers are usually bulky, ugly and loud and rely almost entirely on unsustainable production practices and materials. There is no reason why air purification cannot be sustainable in both form and function. That is why we dedicated ourselves to making Briiv Pro the most sustainable form of air purification available. Instead of waiting for the world to change, we decided to change it for the better.
- Research
- Our previous design had broken new ground in the world of consumer electronics and suddenly we recevied new requests and demands from our clients. It became clear that the world wanted more power and more features. As such we applied our original research to a more powerful unit that now delivers more clean air than before. The onboard air qulaity sensor provides the unit with autonomy to monitor the air around it and run itself to clean the air to a satisfactory level. The largest leap forward for the functions is the mesh-network aspect: multiple units working together to clean the air of a larger environment, multiple rooms in a house for example, all driven via the Briiv app.
- Challenge
- The most difficult part of the design process was to accomodate a larger, more powerful fan that wouldn't compromise the footprint of the product. We wished to keep Briiv Pro as a small appliance and not subject to higher voltage needs (which would in turn make it more expensive to run). Upon finding a fan that suited our needs and didn't require more power to run, we augmented the base to output clean air more efficiently then before, making Briiv Pro even more powerful than initial testng would show.
- Realization and Technology
- Briiv Pro is a major leap forward for sustainably designed appliances by incorporating bioplastics, air quality sensors and AI-driven software to operate as efficiently and effectively as possible. By implementing cutting-edge technology, Briiv Pro delivers heightened convenience and improved air quality to those nearby, monitoring the air quality in your environment and automating itself to clean the air as needed, leaving you free to enjoy cleaner air and a healthier life.
- Operation and Interaction
- Briiv Pro can be operated in three distinct ways: firstly via the LED interface on the front of the unit, allowing the user to increase and decrease the fan speed. The second method is the touchless approach which uses the same LED interface though operates via proximity sensor, keeping Briiv Pro from being touched. The final method is via the Briiv app where Briiv Pro units can be turned on, off, increase and decrease in speed of operation as well as scheduled and meshed together to form an air cleaning network of multiple Briiv units.
- Project Duration and Location
- The project began in mid-2022 when the decision was made to bring a more up to date, more powerful version of our original product to market. Currently Briiv Pro is fielding orders from all over the world.
- Specifications
- Weight. 1.3kg Height: 30cm Width: 16cm diameter Power: 5v
- Keywords
- Air purifier, sustainable, natural materials, biodegradeable, recyclable, circular product, circular economy
