Press Release
Phantox Pro Coffee Grinder by Mavo Is Granted the Golden A' Design Award in Bakeware, Tableware, Drinkware and Cookware Design
Mavo acknowledged for bakeware, tableware, drinkware and cookware design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Phantox Pro Coffee Grinder by Mavo has been granted the Golden A' Design Award in the Bakeware, Tableware, Drinkware and Cookware Design category. The result belongs to the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Phantox Pro Coffee Grinder
Phantox Pro is a manual coffee grinder. The adjustment dial is inspired by camera lens apertures and works within a 360 degree rotation. The dial offers 12 main settings, each divided into 10 finer notches, giving 120 positions for hyperfine adjustment. Markings beneath the dial guide the choice of setting for each coffee type, from espresso to cold brew. The Starblade burr, 45 mm in diameter with 160 spikes, pierces the beans before cutting. The metal casing is produced by 5 axis CNC machining.
About Mavo
In a coffee world filled with enchanting magic, our coffee utensil brand, MAVO, was born. MAVO is not only a series of coffee tools, but also represents a "Marvelous Voyage." The "MA" in MAVO, derived from "Marvelous," embodies our reverence for the exquisite quality of coffee. Each cup is a carefully nurtured precious artwork, brimming with infinite delightful flavors. The "VO" signifies "Voyage," implying that every brewing is an adventure. We believe that each cup of coffee is a unique journey. MAVO's utensils are your capable companions in exploring different coffee flavors. Therefore, choosing MAVO means embarking on a coffee journey full of surprises and discoveries.
Award Record
With this recognition, Mavo is a winner of 1 A' Design Award.
About the A' Bakeware, Tableware, Drinkware and Cookware Design Award
The A' Kitchenware Design Award is an international design competition recognizing good kitchenware designs by best kitchenware brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to kitchenware designers, product designers, industrial design studios and kitchenware brands from all countries. Entries typically include pots, pans, cutlery, plates, bowls and glasses. Awarded kitchenware designs are published at https://desingers.org/design-category/kitchenware
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/156378
- A' Design Award Page: https://competition.adesignaward.com/156378
- Media Showcase: https://www.designnewsroom.com/!156378
- Laureate Profile: https://desingers.org/d/350921
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Phantox Pro Coffee Grinder
- Function
- Coffee Grinder
- Category
- Bakeware, Tableware, Drinkware and Cookware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Food & Hospitality
- Colors
- Black, Dark Slate Gray, Dim Gray, Lavender and Gray
- Images
- 5
The Recognition
- Laureate
- Mavo
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #156378
Credits
- Team
- Xiaofeng Liu, Jianhe Liao and Qingping Kong
Design Details
- Unique Properties
- This manual coffee grinder fuses professional functionality with ease of use, allowing baristas to tailor each grind for diverse flavors. Its adjustment dial, inspired by camera lens apertures, makes grind setting interactive. The dial offers various grind settings within a 360 degree rotation, catering to any coffee type from espresso to cold brew. The Starblade, a patented burr design measuring 45mm in diameter, enables efficient, superior grinds to enhance sweetness and clarity of the coffee.
- Inspiration
- Drawing inspiration from camera lens apertures, where manual rotation directly affects image quality, this coffee grinder features a specialized dial that enables manual hyperfine adjustment. This working principle makes the grind setting both interactive and playful, transforming the task from routine to an engaging part of coffee preparation.
- Research
- Addressing the flaws of typical manual grinders that produce uneven grounds and lack efficiency, the design team has crafted Starblade, a patented burr structure measuring 45mm in diameter and boasting 160 spikes. It can pierce coffee beans before cutting, reducing compression during grinding and thus improving both sweetness and clarity of the coffee. For added efficiency, this design features a thinner outer wall and an enlarged inner core, increasing the grinding area by over 40 percent.
- Challenge
- The key challenge was to boost both user friendliness and efficiency of manual grinding. For this end, this grinder features a dial offering 120 settings within a 360-degree rotation, simplifying hyperfine adjustment for varied coffee flavors and eliminating the need for multiple rotations. Furthermore, its 45mm diameter burr, with 160 spikes, enhances grinding quality and efficiency. Precise adjustments to the angle, number, and depth of the burr further ensure a smoother grinding experience.
- Realization and Technology
- The all metal casing, crafted with 5 axis CNC machining, exudes a refined mechanical aesthetic. Its central shaft, stabilized by three bearings, maintains a tight tolerance under 3microns. The precisely crafted adjustment dial offers 120 settings for hyperfine adjustment. Both the inner core and outer wall of the burr design are made from 420 stainless steel to enhance overall strength. The finely engraved surface offers a non-slip grip.
- Operation and Interaction
- This dial covers various grind settings within a 360 degree rotation, featuring 12 main settings each subdivided into 10 finer notches at increments of 0.0167mm for hyperfine adjustments. This allows users to tailor each grind for any coffee type from espresso to cold brew, satisfying even the discerning coffee enthusiasts in pursuit of peak flavor. For added user friendliness, the markings beneath the dial intuitively guide users in selecting the ideal grind setting for different coffee flavors.
- Project Duration and Location
- The design and development of this manual coffee grinder started in December 2021, in Guangzhou. It was introduced to the Chinese market in Jun 2023.
- Specifications
- product dimensions, 150 mm x 84 mm x 211 mm
- Keywords
- Manual coffee grinder, Inspired by camera lens apertures, Patented Starblade burr design measuring 45mm in diameter, Quick and hyperfine adjustment, A central shaft stabilized by three bearings
