Press Release
Beijing Wangfujing Xiyue Shopping Mall by Xia Gushuyu Commercial Space Design Receives the Golden A' Design Award in Interior Space and Exhibition Design
Xia Gushuyu Commercial Space Design recognized for interior space and exhibition design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2024 /DesignNewswire/ Beijing Wangfujing Xiyue Shopping Mall by Xia Gushuyu Commercial Space Design, designed for Beijing Wangfujing Jinjie Shopping Center Co., Ltd., has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Beijing Wangfujing Xiyue Shopping Mall
Beijing Wangfujing Xiyue is a shopping mall interior covering 19,800 square meters in the central area of Beijing. The design joins traditional Chinese architecture with futuristic elements. Upturned eaves, roof ridge beasts, dougong brackets and caisson ceilings shape the framework, while metal alloys give strength and durability. Three themed points, Yuanshi Kou, Sundial Square and Qiankun Fang, mark the atriums. The first basement floor holds dining and the second holds retail. Light color temperature and brightness are controlled to create varied atmospheres.
About Xia Gushuyu Commercial Space Design
Xiagushuyu focuses on shaping the space of business innovation scene, pursuing the double success of business and extraordinary creativity. Wenzhe Gao, Co-founder/Managing Partner/Creative Director of Xiagushuyu. He joined the industry in 2004. With nearly 20 years of working experience, he has witnessed and participated in the development process of Chinese commerce, from the rise and fall of department stores to the rapid development and expansion of shopping mall, and then to the scene revolution of innovative commerce in the Internet era. He has been involved in the process, in-depth and continuous thinking and research.
Award Record
With this recognition, Xia Gushuyu Commercial Space Design is a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://desingers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/157347
- A' Design Award Page: https://competition.adesignaward.com/157347
- Media Showcase: https://www.designnewsroom.com/!157347
- Laureate Profile: https://desingers.org/d/352034
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Beijing Wangfujing Xiyue Shopping Mall
- Function
- Shopping Mall
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Black, Crimson, Firebrick, Maroon and Saddle Brown
- Images
- 5
- Client
- Beijing Wangfujing Jinjie Shopping Center Co., Ltd.
The Recognition
- Laureate
- Xia Gushuyu Commercial Space Design
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #157347
Credits
- Team
- Wenzhe Gao, Jinchao Hei, Bing Bai and Jiawen Qi
Design Details
- Unique Properties
- Beijing Wangfujing Xiyue Shopping Mall stands as a globally renowned commercial street. Wangfujing has witnessed nearly 800 years of commercial evolution in China, and been expected to establish a new form of commerce. This project redefines shopping malls, and even becomes the most culturally vibrant block catering to youthful trends on Wangfujing Street. Through the design and content, it creates a super block where traditional culture and future technology collide and fuse.
- Inspiration
- The project is located in a place with cultural significance in the core area of Beijing. Given its unique location, the design team proposed to unlock Beijing from a different perspective. They deeply explored traditional beams, columns, dougong decorative brackets, caisson ceilings, Hutong and quadrangle dwellings, and ancient wisdom related to directions, sundials, Qian and Kun, while incorporating lots of futuristic elements, creating a fusion of culture and future to shape XY Toutiao.
- Research
- Wangfujing Street, as the golden business card of Beijing, stands as the most popular commercial street in the country. Its commercial history of 100 years has become the epitome of modern commercial development in China. The design team has tapped into the power of rejuvenation, focused on Chinese Technology and New Art to steer the future development of Wangfujing, and shaped a new China chic across various fields, meeting the diverse needs of Generation Z and even the Alpha generation.
- Challenge
- The challenge was creating a space involving diverse labels such as fashion, culture, experience and socializing to lead business trend. The team has set up 3 major themed display points in the atriums: Yuanshi Kou, Sundial Square and Qiankun Fang, realizing a creative futuristic style while inheriting traditional culture. The cyberpunk Beijing rabbit god, featuring trendy visual expressions with a sense of technology, reinterprets the unique historical characteristics of the commercial space.
- Realization and Technology
- In the logic of scene creation, traditional culture forms the core structure, while modern materials give the shape. The framework retains the traditional architectural style, using elements like upturned eaves and roof ridge beasts. The decorative materials of metal alloys lead to good strength and durability. The project adopts various materials to improve spatial openness and transparency, and manipulate light in terms of color temperature and brightness, thereby creating diverse atmospheres.
- Operation and Interaction
- The design team, taking spatial design, business format planning, brand introduction, etc. into account, has elevated content and innovated in scene creation, enabling the B1 and B2 floors to respectively encompass dining and trendy retail. This led to the groundbreaking presentation of a unique Y3K immersive new China chic aesthetic space. It offers users an immersive shopping experience, revolutionizing the perception of China chic among young people with futurism that goes beyond imagination.
- Project Duration and Location
- This project started in March, 2022 in Beijing, and finished in December, 2023 in China.
- Specifications
- It covers an area of 19,800 square meters.
- Keywords
- Wangfujing XY Toutiao, Chinese nuclear current shell, youthful trend, cultural confidence, themed business
