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Press Release

DesignNewswire · COMO, Italy ·

Masato Kure and Masashi Ota Is Honored with the Platinum A' Design Award for Yinchuang Zhong Shu Ge Book Store in Interior Space and Exhibition Design

Masato Kure and Masashi Ota honored for interior space and exhibition design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 19, 2024 /DesignNewswire/ Yinchuang Zhong Shu Ge Book Store by Masato Kure and Masashi Ota has been granted the Platinum A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Platinum A' Design Award Means

The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

About Yinchuang Zhong Shu Ge Book Store

The bookstore represents Ningxia's cultural blend with its elegant design and iconic mid-air crossing bookshelves, reflecting diverse knowledge and interactions. In a high-ceilinged space, these shelves foster a dynamic ambiance, engaging visitors in a nexus of ideas. It transcends being just a book space, evolving into a lively intersection for literature, people, and cultures, thus nurturing a 'vibrant community' that encourages knowledge and cultural exchange.

About Masato Kure and Masashi Ota

1985 Born in Jiangsu, China 2008 Bachelor of Environmental Design, Tama Art University 2009- TONERICO:INC. 2014- TONERICO:INC. Chief Designer 2017- Established THE TRIANGLE.JP/President

Award Record

With this recognition, Masato Kure and Masashi Ota is a winner of 2 A' Design Awards. The awards span the editions from 2022 - 2023 to 2023 - 2024 of the A' Design Award & Competition.

About the A' Interior Space, Retail and Exhibition Design Award

The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://desingers.org/design-category/interior

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Yinchuang Zhong Shu Ge Book Store
Function
Book Store
Category
Interior Space and Exhibition Design
Discipline
Spatial Design
Industry
Architecture and Packaging & Retail
Colors
Peru, Rosy Brown, Sienna, Tan and Dark Slate Gray
Images
5

The Recognition

Laureate
Masato Kure and Masashi Ota
Country
Japan
Recognition
Platinum A' Design Award
Edition
2023 - 2024
Design ID
#159822

Credits

Team
Masashi Ota and Yuki Kashiwakura
Image Credits
Photo:Inter mountain

Design Details

Unique Properties
Yinchuan is a region where a variety of cultures intertwine, consistently generating new charm. Our bookstore aims to embody such essence of Ningxia, focusing on spatial design that allows you to intuitively perceive this area's allure. Its symbol is a unique structure where bookshelves cross in mid-air. Just as Ningxia's colorful cultures intermingle, bookshelves intersect within the space, each bringing books that represent different viewpoints and knowledge. This could be described as the meeting point of new perspectives and the intersection of new knowledge.
Inspiration
The concept of intersection serves as a potent symbol where different paths or elements converge at a single point. The design of bookshelves intersecting in mid-air transcends mere physical form, creating a space where diverse ideas, cultures, and perspectives meet and influence each other. This intersection fosters the generation of new knowledge, dialogue between people from varied backgrounds, and cultural integration, thereby broadening the horizons of all participants.
Research
This bookstore goes beyond mere visual appeal, emphasizing a balance between commercial viability and aesthetic beauty. An area designed solely for taking pictures struggles to sustain commercially in the long term, hence the bookstore adopted a design that harmonizes functionality and aesthetics. Through this approach, the bookstore transcends being just a photo spot, evolving into a multifunctional space where visitors can enjoy reading, learning, socializing, and relaxing. By striking a balance between commercial success and the allure of the space, the bookstore becomes a valuable resource for the local community and offers meaningful experiences to its visitors.
Challenge
In the design concept of this bookstore, the intersecting bookshelves serve not merely as a design element but play a crucial role in enhancing the visual beauty of the space. The intercrossing of the shelves offers visitors a dynamic visual experience and simultaneously piques their interest in different genres and sections. However, to maintain a sense of unity visually, even when shelves are segmented by walls, a meticulous examination of various intersecting methods was necessary. The design team created multiple models to analyze in detail the impact of the bookshelves' intersecting patterns on the space.
Realization and Technology
In the innovative design of intersecting bookshelves suspended in mid-air, the integration of metal beams within each bookshelf is crucial for structural reinforcement. These beams impart essential strength and stability, allowing the shelves to intersect and mutually reinforce at their crossing points. This strategic design ensures that the bookshelves not only support their own weight and the weight of the books but also contribute to the overall stability and durability of the intersecting structure.
Operation and Interaction
The bookstore's grand staircase and atrium extend beyond their primary roles, emerging as a pivotal landmark and an emblem of exquisite architectural and design prowess. They harness the interplay of light and shadow to unveil evolving beauty, enhanced by the infusion of natural light, which cultivates a serene yet invigorating ambiance for visitors. Beyond facilitating movement, these spaces act as a confluence point for communal engagement and intellectual exchange, accommodating diverse events like conferences and lectures. In essence, they epitomize a community nexus, enriching cultural and intellectual life.
Project Duration and Location
This project is located within a shopping mall in Yinchuan, China, and commenced in January 2022, embarking on a transformative journey to evolve a conventional space into a dynamic center of commerce and community. After thorough phases of planning, design, and construction, the project was completed in July 2023 and officially opened to the public.
Specifications
Located on the 6th and 7th floors of a shopping mall, this bookstore offers a cozy 500 square meters on the 6th floor and a more expansive 1500 square meters on the 7th, catering to diverse tastes. Its standout feature is the atrium connecting both floors, with a staircase that not only facilitates movement but also adds to the store's aesthetic allure. This design element elevates the bookstore into a memorable landmark, inviting patrons to explore and enjoy its unique environment.
Keywords
book store, intersecting, spatial continuity, atrium, staircase

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