Press Release
Silver A' Design Award in Office and Business Appliances Design Goes to Klix Advanta Vending Machine by Florian Seidl
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Florian Seidl for office and business appliances design
FOR IMMEDIATE RELEASE
COMO, Italy, April 15, 2024 /DesignNewswire/ Klix Advanta Vending Machine by Florian Seidl, designed for Lavazza, has been granted the Silver A' Design Award in the Office and Business Appliances Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Klix Advanta Vending Machine
Klix Advanta matches clean design, a modern user interface with a wide selection of drinks and Lavazza at its heart! Advanta is designed to redefine the vending machine experience. Giving shape and expression to technology and brand values through exceptional taste and a balance of efficiency and elegance. The patented in cup technology delivers drinks without any cross contamination. Ingredients are sealed in the innovative eco cup. Made with sustainably sourced paper and coated with water based barrier it is the first paper cup without plastic lining.
About Florian Seidl
Florian Seidl is an Austrian design leader based in Turin, Italy, with over 20 years of experience spanning automotive exterior design and corporate design leadership. Since 2015, he has led Lavazza Group's corporate design function, built from scratch into a team recognized with more than 90 international design awards. Before Lavazza, he spent almost eight years as a senior exterior designer at Fiat's Centro Stile, contributing to the Fiat 500 model range. Earlier in his career, he worked on KTM motorcycle projects while at Kiska, a major Austrian design agency. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.
Award Record
Florian Seidl is a winner of 12 A' Design Awards, including this recognition. The awards were granted between the 2015 - 2016 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Office and Business Appliances Design Award
The A' Office Appliance Design Award is an international design competition recognizing good office appliances by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to office appliance brands, office appliance designers, product designers and industrial design studios from all countries. Typical entries include printers, scanners, shredders, photocopiers, projectors and telephones. The awarded office appliance designs are published at https://desingers.org/design-category/office-appliance
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/160544
- A' Design Award Page: https://competition.adesignaward.com/160544
- Media Showcase: https://www.designnewsroom.com/!160544
- Laureate Profile: https://desingers.org/d/154515
- Further Information from the Laureate: https://tinyurl.com/y368vj66
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Klix Advanta Vending Machine
- Function
- Vending Machine
- Category
- Office and Business Appliances Design
- Discipline
- Product Design
- Industry
- Electronics & Appliances and Business
- Colors
- Midnight Blue, Dark Slate Gray, Dark Slate Blue, Black and Steel Blue
- Images
- 5
- Client
- Lavazza
The Recognition
- Laureate
- Florian Seidl
- Country
- Italy
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #160544
Credits
- Image Credits
- Lavazza
Design Details
- Unique Properties
- Advanta is designed to redefine the vending experience. Giving shape and expression to innovative technology and brand values through great taste and balance of efficiency and elegance. The patented in cup technology delivers drinks without cross contamination. Ingredients are sealed in the innovative Eco Cup. Made with sustainably sourced paper and coated with a unique water based barrier it is the very first paper cup without PE lining.
- Inspiration
- We set out to redefine and reshape the classic vending machine through a new approach and a premium taste experience. A new vision and a perfect balance of efficiency and elegance. Giving shape and expression to the innovative technology, sustainable paper cups and the values of the brand. Klix Advanta is the latest generation of our bestselling system and brings a modern user experience and contemporary design to the existing range. Klix Advanta is an expertly designed vending machine that sets new high standards for quality breaks from a multi-drink system.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Challenge
- It is not easy to design a vending machine. Technical requirements and material choices have a huge impact on many design decisions.
- Realization and Technology
- The main cabinet is made from folded sheet metal, so the formal expression is concentrated on the front of the machine and towards the user. Here, the main surface creates a sensual volume, and the user interaction takes place in a clearly defined central island. The door is a hybrid construction with metal frame, large pressure formed panels, injection moulded inserts and a big touch interface. The Klix eco cup is at the core. It is the first paper cup without polyethylene lining.
- Operation and Interaction
- From the factory floor to warehouses and office spaces - Klix Advanta offers a reliable and quick refreshing break every time. Supporting any location with a wide drinks range to suit every taste. The big touch interface and the dispenser are positioned in a way that makes it widely accessible. Advanta has also been designed with the operators needs in mind. They can easily restock all the drinks and change offerings to suit the needs of different workplaces quickly. The machine can be operated on free-vend and offers three different payment options: cashless, contactless, coin payment. All within a modern and attractively branded shape.
- Project Duration and Location
- The project was designed in Turin, Italy. The complete product development from initial concept to final product took about three years.
- Specifications
- Width 638mm Depth 727mm Height 1836mm Weight 153kg
- Keywords
- Lavazza, Lavazza Pro, vending machine, taste experience, coffee, espresso, tea, drinks, paper cups
