Press Release
Lily Zhang Receives the Silver A' Design Award for X284c2 Modular Center Column in Camera and Photography Equipment Design
Lily Zhang recognized for camera and photography equipment design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ X284c2 Modular Center Column by Lily Zhang has been granted the Silver A' Design Award in the Camera and Photography Equipment Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About X284c2 Modular Center Column
Urban landscape photography requires subtle height adjustments, necessitating a raisable center column. However, this prevents the camera from lowering to ground level and reduces stability in strong winds. Photographers currently need multiple tripods for different scenarios. The goal is to create a single versatile tripod to handle various shooting conditions.
Award Record
With this recognition, Lily Zhang is a winner of 1 A' Design Award.
About the A' Camera and Photography Equipment Design Award
The A' Photography Equipment Design Award is an international design competition recognizing good photography gear by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to photography equipment designers, camera manufacturers, lens designers and industrial design studios from all countries. Entries typically include cameras, lenses, tripods, flashes, light meters and camera bags. Awarded photography equipment designs are published at https://desingers.org/design-category/photography-equipment
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/161876
- A' Design Award Page: https://competition.adesignaward.com/161876
- Media Showcase: https://www.designnewsroom.com/!161876
- Laureate Profile: https://desingers.org/d/355778
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- X284c2 Modular Center Column
- Function
- Modular Center Column
- Category
- Camera and Photography Equipment Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Entertainment
- Colors
- Dim Gray, Gray, Dark Slate Gray, White Smoke and Dark Gray
- Images
- 3
The Recognition
- Laureate
- Lily Zhang
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #161876
Credits
- Team
- Liu Taorong, Yang Jun and Wang Hong
Design Details
- Unique Properties
- Urban landscape photography requires subtle height adjustments, necessitating a raisable center column. However, this prevents the camera from lowering to ground level and reduces stability in strong winds. Photographers currently need multiple tripods for different scenarios. Our goal is to create a single versatile tripod to handle various shooting conditions.
- Inspiration
- Urban landscape photography requires adjustable camera heights, needing a raisable center column. However, this prevents lowering the camera to ground level and reduces stability in strong winds. Photographers often need multiple tripods for different scenarios. Our goal is to create a single tripod versatile enough for all conditions.
- Realization and Technology
- To ensure greater weather resistance and portability of the tripod, we utilize CNC technology to process the main components and apply anodizing to enhance corrosion resistance, making it suitable for harsh environments like the seaside. The legs of the tripod are made of carbon fiber tubing, maintaining rigidity while reducing weight.
- Operation and Interaction
- We designed the tripod's center column into two modules connected by a rotating locking ring. Users simply need to loosen the locking ring, then press and hold the unlock button underneath the locking ring with two fingers to separate the tripod head connection module from the center column module. After removing the center column module, they can attach the tripod head connection module to the tripod to complete the switch.
- Project Duration and Location
- The project was initiated in Shenzhen in January 2022 and completed in Shenzhen in June 2022.
- Specifications
- Product collapsed dimensions: 435mm x 125mm x 125mm Product expanded dimensions: 1570mm
- Keywords
- Photography, Tripod, Still life, Modular, Video, Carbon fiber, Low angle
