Press Release
Paper and Wood Exhibition Booth by Kodai Fukuchi Wins the Bronze A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design
Kodai Fukuchi of Hakuten Corporation honored for trade show architecture, interiors, and exhibit design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Paper and Wood Exhibition Booth by Kodai Fukuchi of Hakuten Corporation has been granted the Bronze A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Paper and Wood Exhibition Booth
Crecia's booth embodies sustainability with a paper and wood concept, ensuring all materials are reused or recycled. It highlights wood's role in daily life and Crecia’s commitment to waste reduction. Featuring Hokkaido thinned wood pipes and tool-free flooring, the structure redefines sustainable exhibition design. A 75m paper installation showcases Crecia’s long-roll toilet paper, while a stamp rally using surplus materials promotes recycling. This initiative minimizes waste and inspires industry-wide sustainability.
About Kodai Fukuchi
Kodai Fukuchi is a designer and art director born in 1986. After graduating from Tama Art University, he began his career in 2010 as a spatial designer with a focus on experience-driven design. With over 10 years of experience in the display industry, he now aims to shape the future through the design of temporary spaces. His work integrates sustainability and innovative solutions, redefining the potential of space and design.
About Hakuten Corporation
Hakuten Corporation designs communication for companies and organizations through the creation of experiential value.
Award Record
With this recognition, Kodai Fukuchi of Hakuten Corporation is a winner of 1 A' Design Award.
About the A' Trade Show Architecture, Interiors, and Exhibit Design Award
The A' Trade Show Design Award is an international competition recognizing innovative trade show booth projects and the best designers creating them. The competition is organized within the A' Design Award & Competition and is open to trade show designers, exhibition designers, event planners and interior designers from all countries. Entries typically include trade show interiors, exhibits, booths, pavilions, showrooms and kiosks. Awarded exhibit designs are published at https://desingers.org/design-category/trade-show
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/162193
- A' Design Award Page: https://competition.adesignaward.com/162193
- Media Showcase: https://www.designnewsroom.com/!162193
- Laureate Profile: https://desingers.org/d/356289
- Further Information from the Laureate: https://www.crecia.co.jp/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Paper and Wood Exhibition Booth
- Function
- Exhibition Booth
- Category
- Trade Show Architecture, Interiors, and Exhibit Design
- Discipline
- Spatial Design
- Industry
- Architecture and Branding & Advertising
- Colors
- Black, Dark Olive Green, Dim Gray, Dark Slate Gray and Rosy Brown
- Images
- 5
The Recognition
- Laureate
- Kodai Fukuchi
- Country
- Japan
- Brand
- Hakuten Corporation
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #162193
Credits
- Team
- Ryosuke Suzuki
- Image Credits
- Photographer : Akitoshi Kudo
Design Details
- Unique Properties
- This project is designed to prompt reflection on the everyday use of "paper and wood". It aims to advocate how wood resources are integral to our lives and provides detailed exhibitions on the importance of paper recycling. In booth decorations, it emphasizes the importance of wood resources by exclusively using "paper and wood", achieving a design that visualizes the intended message while promoting environmentally sustainable practices and reducing environmental impact.
- Inspiration
- Crecia manufactures and sells paper products such as tissues and toilet paper, using paper made from environmentally friendly and sustainable wood resources. To convey the sustainability of these wood resources, they came up with the idea of creating a booth using only "paper and wood" materials, aiming to produce no waste by reusing or recycling everything after the event. They focused on designs that highlight the essence of "paper and wood" without unnecessary processing.
- Research
- Conventionally, exhibitions have generated substantial waste, but Crecia's initiative has garnered attention for waste reduction in the exhibition industry, ushering in a new concept. Designs using only wood and paper, both recyclable, enhance exhibition sustainability, leading to economic benefits from reduced waste disposal costs. Moreover, this new concept has influenced other exhibitors and the entire industry, promoting the adoption of sustainable exhibition practices.
- Challenge
- When creating booths using only "paper and wood," the most challenging aspect was the booth's structure. Through trial and error, we replaced metal pipes commonly used in construction scaffolding with wooden pipes. These wooden pipes are made from thinned-out Todomatsu (Hokkaido fir), significantly contributing to regional forestry promotion. This design not only enhances the quality and uniqueness of the design but also contributes to solving and developing forestry challenges.
- Realization and Technology
- Crecia's toilet paper is three times longer than traditional rolls, visually represented by incorporating approximately 75 meters of paper into the upper construction to showcase this feature. Additionally, three types of plywood are randomly combined to emphasize the natural beauty of wood tones and textures. The wooden structures are designed with disassembly in mind, using screws only for fixation, and puzzle-like shapes enable easy installation of wooden flooring without the need for tools.
- Operation and Interaction
- At our booth, we conducted a stamp rally using surplus tissue box materials from the manufacturing process instead of regular paper. This initiative aimed to educate visitors on the recyclability of paper. Participants completed the rally by depositing stamped papers into a collection box, reinforcing the message of recycling. Additionally, we conducted surveys to understand how people dispose of used tissue boxes, further promoting paper recycling.
- Project Duration and Location
- It was exhibited at Tokyo Big Sight in Japan in August 2023.
- Specifications
- Booth Size : W9000 x D6000 x H3600
- Keywords
- Sustainability, Exhibition booth, Paper and wood, Zero waste, Reuse, Recycling
