Press Release
Conch Public Installation by To Three Design Co., Ltd Is Granted the Platinum A' Design Award in Fine Arts and Art Installation Design
To Three Design Co., Ltd of ToThree Design honored for fine arts and art installation design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Conch Public Installation by To Three Design Co., Ltd of ToThree Design, designed for Amtr, has been granted the Platinum A' Design Award in the Fine Arts and Art Installation Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Platinum A' Design Award Means
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
About Conch Public Installation
The Conch combines nature's beauty with mathematical precision, featuring an elliptical Fibonacci spiral resembling a conch, infinity symbol, or musical note. Designed with parametric software, it consists of 30 layers of elliptical metal rings stacked precisely for a light, rhythmic structure. Concealed water pipes in the base create a hidden fountain at the sculpture's center. Symbolizing natural growth and cosmic energy flow, the spiral inspires contemplation on mathematics, nature, and aesthetics, enhancing urban landscapes with deep symbolism and cultural significance.
About To Three Design Co., Ltd
ToThree is a design studio focuses on visual system design (Logo design, wayfinding system as well public installations design) for urban and Architectural environment such as public buildings, urban complex, commercial / shopping centers, high-end residential compound etc. Most of the projects are quite successful in terms of business profit and public contribution. Its works have been selected by some international design magazines and design awards, because Tothree knows how to design with aesthetics in a smart way.
About ToThree Design
ToThree specializes in environmental graphic system planning and design. “To” is a pun, which not only conveys a sense of movement, but here also shows the essence of graphic design: two-dimensional. When the graphic comes to a three-dimensional space
Award Record
With this recognition, To Three Design Co., Ltd of ToThree Design is a winner of 2 A' Design Awards. The awards span the editions from 2018 - 2019 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Fine Arts and Art Installation Design Award
The A' Fine-Art Design Award is an international fine-art design competition recognizing best fine-art works by leading fine-art artists and creators worldwide. The competition is organized within the A' Design Award & Competition and is open to artists, painters, sculptors and ceramicists from all countries. Entries typically include sculptures, paintings, installations, photographs, drawings and mixed media works. Awarded art designs are published at https://desingers.org/design-category/fine-art
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/162196
- A' Design Award Page: https://competition.adesignaward.com/162196
- Media Showcase: https://www.designnewsroom.com/!162196
- Laureate Profile: https://desingers.org/d/232042
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Conch Public Installation
- Function
- Public Installation
- Category
- Fine Arts and Art Installation Design
- Discipline
- Communication Design
- Industry
- Arts
- Colors
- Dim Gray, Gray, Gainsboro, Black and Silver
- Images
- 5
- Client
- Amtr
The Recognition
- Laureate
- To Three Design Co., Ltd
- Country
- China
- Brand
- ToThree Design
- Recognition
- Platinum A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #162196
Credits
- Team
- Yang He, Rui Zhang, Lei Liu and Xuhui Jiang
Design Details
- Unique Properties
- The "Conch" installation blends nature's beauty and math, employing Fibonacci spirals reminiscent of conchs, infinity symbols, or musical notes. Concealed nozzles create arcs, extending natural curves into the pool, enhancing vertical space. The spiral symbolizes nature's vitality, epitomizing the Fibonacci sequence, inviting viewers on a journey of nature and math. Celebrating mathematical rhythm, nature's splendor, and human creativity, it prompts contemplation of math, nature, and aesthetics.
- Inspiration
- The Conch art installation merges natural aesthetics with math in urban environments, inspiring reflection on natural patterns and their mathematical roots. Dynamic elliptical components create visually captivating structures, evolving with perspective shifts. It fosters appreciation for mathematical harmony in nature and urban design, offering contemplative space. Its modern yet timeless design ensures lasting impact.
- Research
- The creation of the entire sculpture depends on computer parametric design. The rotation angle and height of each component are accurately calculated through mathematical formulas. The application of parametric not only can conduct intuitive simulation of the shape and style, but also can achieve accurate cutting and positioning of the joints between the metal rings in the future construction process, and can present the final visual effect and the details to be noted during construction at the early stage of design.
- Challenge
- Although "Conch" is a theme with a very concrete concept, we hope to present the abstract form with the beauty of nature and mathematics here by means of modern visual language, so as to make it a landscape sculpture with a humanistic theme in the city. Visitors can observe different forms from different angles, which can arouse people's curiosity about nature and mathematics. In the production process of the sculpture, the metal rings must first go through computer simulation calculation, and then be precisely cut by using a CNC machine according to the design drawings, only in this way can it be ensured that the transition between different metals presents a natural and smooth state.
- Realization and Technology
- "The conch" uses the rich composition formed by a single material and form element in space to interpret the beauty of profound natural laws. Through the simulation of parametric software, the 30 elliptical metal rings are stacked layer by layer in a step-by-step manner according to specific angles and heights, and the thickness also gradually becomes thinner from thick, so that the structure is more stable and easy to fix, and the form also appears to be more lightweight and full of rhythmic changes. The metal rings at different angles are connected by welding, and finally the whole is polished so that it can reflect the rich ambient light.
- Operation and Interaction
- This sculpture attracts and firmly grasps the end users through its unique shape, beautiful geometric aesthetics and flowing fountain design. The diverse shape attracts people's curiosity and desire for exploration. And the fountain design adds a flowing dynamic and vitality to the installation, making it more eye-catching and attractive in the urban landscape.
- Project Duration and Location
- This project started to be designed and produced in October 2022, and was completed in Xiamen in November 2022.
- Specifications
- The overall size specification of the sculpture is 2m * 1.7m * 3.2m.
- Keywords
- Public Installation, Stainless steel, Urban sculpture, Fibonacci, Abstract composition
