Press Release
Yu Guo Is Honored with the Platinum A' Design Award for Datalense Data Visualization in Interface, Interaction and User Experience Design
Yu Guo of Alibaba Cloud acknowledged for interface, interaction and user experience design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 25, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Platinum A' Design Award in the Interface, Interaction and User Experience Design category for Datalense Data Visualization by Yu Guo of Alibaba Cloud, designed for Alibaba Cloud (Beijing) Technology Co., Ltd.. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Platinum A' Design Award
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
About Datalense Data Visualization
This system, integrated with 3D GIS and real-time rendering technology, has constructed a visualization system that combines natural aesthetics with modern design. The 18 meter long interactive large screen, equipped with AI, responds to different solar terms and festivals, changing digital scenes to create an immersive reading experience. The application of 3D simulation and digital twin technology enhances the user interaction experience. This design not only promotes cultural exchange but also reflects the innovation and progress of the library in the process of intelligent development.
About Yu Guo
Alibaba Cloud was founded in 2009, and is a global leading company in cloud computing and artificial intelligence technology. It is committed to providing secure and reliable computing and data processing capabilities through online public services, making computing and artificial intelligence accessible and beneficial to all. The Alibaba Cloud Design is a design team that integrates design, technology, and business. It is dedicated to diverse design in the field of cloud computing technology.
About Alibaba Cloud
Alibaba Cloud, founded in 2009, is a global leader in cloud computing and AI. It provides a variety of services, including cloud computing, big data analytics, AI technology, IoT and edge computing, and offers industry-specific solutions.
Award Record
This recognition makes Yu Guo of Alibaba Cloud a winner of 1 A' Design Award.
About the A' Interface, Interaction and User Experience Design Award
The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. It is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Typical entries include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. The awarded interface designs are published at https://desingers.org/design-category/interface
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/162927
- A' Design Award Page: https://competition.adesignaward.com/162927
- Media Showcase: https://www.designnewsroom.com/!162927
- Laureate Profile: https://desingers.org/d/357030
- Further Information from the Laureate: https://bjlib.clcn.net.cn
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Datalense Data Visualization
- Function
- Data Visualization
- Category
- Interface, Interaction and User Experience Design
- Discipline
- Communication Design
- Industry
- Software
- Colors
- Black, Dark Olive Green, Dark Slate Gray, Dim Gray and Rosy Brown
- Images
- 5
- Client
- Alibaba Cloud (Beijing) Technology Co., Ltd.
The Recognition
- Laureate
- Yu Guo
- Country
- China
- Brand
- Alibaba Cloud
- Recognition
- Platinum A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #162927
Credits
- Team
- Xu Zhang, ShuHao Liu, Yue Gao, JiaWei Ding, Ting Li, SanYao Tang, YiYang Li, YuJuan Huang, YongQi Zhang, XingQiang Huang, XiaoXi Cheng and Di Liu and others
Design Details
- Unique Properties
- Datalense is a custom-built intelligent data system for Beijing City Library, showcased on an 18-meter-wide, 3-meter-tall interactive screen. Its UI design integrates natural elements with technology: data panels are shaped like valleys, icons and charts resemble plants, and the color palette is inspired by the changing seasons of mountain landscapes. Functionally, users can interact with biomimetic building models to virtually explore the library, accessing real-time information on exhibitions, collections, air quality, and visitor density.
- Inspiration
- With the rise of fragmented information on mobile devices, such as short videos, the number of readers engaging in deep reading in libraries has significantly declined. To reshape perceptions of reading and libraries and create a new image for these institutions, the design team has introduced an innovative smart data system at the library entrance. This system, displayed on a massive interactive screen, leverages data visualization and cutting-edge design to attract more visitors and enhance their experience.Inspired by the nostalgic memories of reading under trees, on lawns, and in nature, the system seamlessly integrates information technology with natural landscape elements.
- Research
- The data visualization system is a key step in the library's digital transformation. By making static data dynamic and spatial, it allows readers to easily connect different data dimensions and gain deeper insights. Developed using DataV, the system was created through collaboration between designers, business experts, and engineers. It brings library information to life, delivering a fresh, interactive reading experience in a more three-dimensional, concise, and innovative way.
- Challenge
- Based on the Beijing City Library's concept of "reading diligently under trees amidst mountains," the team aimed to create a harmonious "space-data-people" design. Given the screen's location connecting the subway and library entrance, with high and dense foot traffic, the design ensures efficient information delivery within seconds while allowing readers to easily interpret vast macro-data from any angle. It aligns with spatial aesthetics and supports "touch gestures + tablet" operations to meet diverse scenario needs.
- Realization and Technology
- The system software, based on Alibaba Cloud's DataV and built with modular design, uses the in-house CityV engine to create digital twin scenarios with real-time rendering. The hardware features a large physical screen and radar sensors for dynamic data interaction. The design team employed tools like Unreal Engine, C4D, 3DMax, AE, and Sketch to develop UI panels, 3D models, and animations. Additionally, AIGC technology is integrated to display visual effects changes, such as day/night cycles, seasons, and holiday themes.
- Operation and Interaction
- Readers can remotely switch and view screen content via Pad terminals. Clicking on the screen to select a target module triggers dynamic data scenes on the large display, supporting custom theme and scene transitions. In close-range interaction mode, the system allows multiple users to engage in real-time, with touchscreen actions generating localized data pop-ups and animated feedback. During idle periods, the screen automatically plays preset scripts, showcasing vast dynamic data in a system that blends technology with natural aesthetics.
- Project Duration and Location
- This project was officially launched on January 16, 2024, and has been running ever since. It will continue to operate and upgrade in line with the development of the library. The project is located in the Beijing City Library, Tongzhou District, Beijing, China.
- Specifications
- 3D GIS, Real-time Rendering, AI Technology, Data Mapping, 3D Simulation, Smart Building Integration, and Multi-Touch Feedback
- Keywords
- DataV, CityV, System Design, Multilevel Visualization, AIGC
