Focus Modular Shower Brush by Xiaoqin Pan and Antong Xu Wins the Silver A' Design Award in Beauty, Personal Care and Cosmetic Products Design

Xiaoqin Pan and Antong Xu acknowledged for beauty, personal care and cosmetic products design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2025 /DesignNewswire/ Focus Modular Shower Brush by Xiaoqin Pan and Antong Xu, designed for Daodun, has been granted the Silver A' Design Award in the Beauty, Personal Care and Cosmetic Products Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Focus Modular Shower Brush

Focus is a modular shower brush designed for personal care during bathing. The handle of Focus works as a detachable container that holds body wash or shampoo, and it is squeezed to release the liquid during use. Four functional components cover different cleaning needs. Each component can be used alone for the neck or elbow, or joined with the handle to form a long brush that reaches the back and ankles. Handles with different products can be exchanged as skin condition or preferred scent changes. The body is made of recycled plastic with silicone and sponge bristles.

About Xiaoqin Pan and Antong Xu

He is the founder of DAODUN, also a design educator and has won many international awards for both his students and himself, DAODUN combines teaching with social practice and creative teaching with product design to improve students' practical ability and cultivate students' thinking methods of creative product design. After a lot of practice, students can confidently step into work or have the ability to study abroad for further study, improve the background of designers, and provide designers to design companies. Dalton also cooperates with universities to develop design courses to serve more students studying design.

Award Record

This recognition makes Xiaoqin Pan and Antong Xu a winner of 4 A' Design Awards. The awards span the editions from 2018 - 2019 to 2024 - 2025 of the A' Design Award & Competition.

About the A' Beauty, Personal Care and Cosmetic Products Design Award

The A' Cosmetic Product Design Award is an international competition recognizing good cosmetic products by best cosmetic product brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to cosmetic brands, cosmetic product designers, personal care product designers and beauty product designers from all countries. Entries typically include lipsticks, foundations, eyeliners, mascara, blushes and concealers. Awarded cosmetic product designs are published at https://desingers.org/design-category/cosmetic-product

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://desingers.org/166369
A' Design Award Page: https://competition.adesignaward.com/166369
Media Showcase: https://www.designnewsroom.com/!166369
Laureate Profile: https://desingers.org/d/232077

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Focus Modular Shower Brush
Function: Modular Shower Brush
Category: Beauty, Personal Care and Cosmetic Products Design
Discipline: Product Design
Industry: Beauty and Packaging & Retail
Colors: Gainsboro, Light Gray, Dark Gray, White Smoke and Silver
Images: 5
Client: Daodun

The Recognition

Laureate: Xiaoqin Pan and Antong Xu
Country: China
Recognition: Silver A' Design Award
Edition: 2024 - 2025
Design ID: #166369

Credits

Team: Xiaoqin Pan, Antong Xu, Qianhan Liu and Yunsong Liu
Image Credits: Designer Yunsong Liu, Focus, 2024.; Designer Xiaoqin Pan, Focus, 2024.; Designer Antong Xu, Focus, 2024.; Designer Qianhan Liu, Focus, 2024.

Design Details

Unique Properties: Focus is a modular personal care tool that can be quickly removed and replaced. The part it holds is equipped with body wash, and users can choose the handle that suits them according to different skin conditions or personal preferences. Four different functional components to cope with bathing needs. In addition, users can assemble them into long handle brushes or use them alone to ensure that different body parts can be comfortably cleaned.
Inspiration: Focus was inspired by the experience of bathing. While the long handle brush can reach the back or ankle in the shower, it is not convenient to clean the elbow or neck, and we have to prepare a shorter one. In addition, different seasons can make the skin condition change, people should take appropriate care. The existing body wash can not meet this variety of needs, because the volume is large, it takes a long time to be used up. Therefore, we wanted to design a modular personal care tool that can quickly change components for different situations.
Research: We carried out a detailed analysis and found that the existing shower brush could not meet all the cleaning needs of users during bathing. In addition, we conducted an interview and learned that women like to try different scented body wash, and found that our skin needs corresponding care in different seasons. In order to obtain the body wash, we disassembled the vacuum dispensing bottle. After studying its structure, the principle was adjusted and realized by 3d printing.
Challenge: Neither the long handle nor the handleless one can meet the cleaning needs of the bath. Therefore, the biggest challenge of Focus is modular design and how to convert the two forms of care tools quickly and at the same time can be combined with body wash. So we studied the structure of the vacuum bottle and transformed the holding part into a detachable container. In addition, the design of the shape is also difficult. Both to meet the overall integrity of the combination, but also to consider the beauty of each monomer after disassembly.
Realization and Technology: The whole body of the shower brush is made of recycled plastic, and the bristles are made of silicone and sponge.
Operation and Interaction: According to different parts of the body, People plug holding part of the hand into the Focus or pull it out to complete the brush length change. When the season affects the condition of the skin or you just want to try a new scent, all you need to do is change the handle with a different shower gel. When taking a bath, the user squeezes it to get its internal body wash or shampoo.
Project Duration and Location: The project was launched in Beijing in April 2024 and completed in Beijing in June 2024.
Specifications: Width 90mm x Depth 70mm x Height 300mm
Keywords: Quick change, body wash, shower brush, modular