Press Release
Maize Hair Jewelry by New Elegant Co., Ltd. Receives the Golden A' Design Award in Jewelry Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes New Elegant Co., Ltd. for jewelry design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Maize Hair Jewelry by New Elegant Co., Ltd., designed for Modemaya, has been granted the Golden A' Design Award in the Jewelry Design category. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Maize Hair Jewelry
Maize Jewelry is inspired by the Maya Maize God Emerging from a Flower, symbolizing life, rebirth, and abundance. Crafted from deep green Guatemala Jade with semi translucent petals, the design blends cultural symbolism with modern artistry. Gold elements reinforce the delicate jade, serving both aesthetic and structural purposes. Using 3D modeling and expert craftsmanship, this piece functions as both a hair ornament and a sculptural tribute to Mesoamerican heritage, embodying elegance, tradition, and innovation.
About New Elegant Co., Ltd.
New Elegant is a creative studio with new business model, integrates diverse disciplines and cultures, that marries design thinking and business network across countries. In the current state, serve to provide end-to-end service from furniture design, production, and quality control. Their aim is to increase speed, helping customers reduce lead times using product design database. They do not forget what latest technology are available at present which will be useful to enhance the development of new designs, new way of productions and solutions for their customers.
Award Record
This recognition makes New Elegant Co., Ltd. a winner of 2 A' Design Awards. All of the awards belong to the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Jewelry Design Award
The A' Jewelry Design Award is an international jewelry design competition recognizing good jewelry designs by best jewelry designers worldwide. The competition is organized within the A' Design Award & Competition and is open to jewelry designers, jewelry brands, jewelers and goldsmiths from all countries. Entries typically include rings, necklaces, bracelets, earrings, brooches and pendants. Awarded jewelry designs are published at https://desingers.org/design-category/jewelry
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/166597
- A' Design Award Page: https://competition.adesignaward.com/166597
- Media Showcase: https://www.designnewsroom.com/!166597
- Laureate Profile: https://desingers.org/d/269313
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Maize Hair Jewelry
- Function
- Hair Jewelry
- Category
- Jewelry Design
- Discipline
- Fashion Design
- Industry
- Luxury and Fashion
- Colors
- Dark Gray, Gray, Dim Gray, Dark Slate Gray and Silver
- Images
- 5
- Client
- Modemaya
The Recognition
- Laureate
- New Elegant Co., Ltd.
- Country
- Viet Nam
- Recognition
- Golden A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #166597
Credits
- Team
- Wei-Liang Chou, Aditya Cipta Sugandha and Jian-Cheng Pan
Design Details
- Unique Properties
- At the heart of this design is the Maize God, intricately crafted from deep green Guatemala Jade, one of the rarest and most treasured jades, embodying the spiritual and cultural essence of Maya mythology. Surrounded by semi-translucent petals symbolizing renewal and growth, the figure pays tribute to the cycle of life and abundance. Accented with 18K gold plating, the design elevates this sacred figure into a wearable work of art, doubling as both a hair ornament and sculptural piece.
- Inspiration
- Inspired by the Maya “Maize God Emerging from a Flower”, symbolizing the cycles of life, rebirth, and abundance. The design transforms the iconic imagery of the Maize God into a modern, wearable form, reflecting the spiritual connection between nature and humanity. Utilizing Guatemala jade as the main jewelry piece to honor its ancient history, a material deeply tied to the region's cultural heritage.
- Research
- The research delved into the profound connection between the Maya civilization's history, the cultural significance of Guatemala Jade, and the geographical roots of the design. The Maize God, central to Maya sacred beliefs, embodies themes of life, rebirth, and agricultural abundance. Guatemala Jade, sourced from the same region where these beliefs originated, was studied for its historical and symbolic relevance. This exploration bridged the sacred traditions of the Maya with the natural richness of their homeland.
- Challenge
- Crafting this jewelry piece involved significant challenges due to its intricate design and the precision required for every component. From the Guatemala Jade petals to the Maize God figure and the thin, elongated stick, each element demanded exceptional skill and innovative carving techniques. For example, the petals broke multiple times during the carving process, highlighting the difficulty of achieving such fine detail. These challenges were overcome through persistence and expert craftsmanship.
- Realization and Technology
- The creation process combined advanced 3D modeling with modern CNC machining to carve the delicate Guatemala jade components with precision. Artisans crafted and seamlessly applied the 18K gold plate, ensuring they complemented the jade's natural beauty. Each piece was carefully polished to enhance the vibrant colors and textures of both Guatemala jade and gold, reflecting the highest standards of craftsmanship and blending innovation with tradition.
- Operation and Interaction
- The jewelry invites both personal and visual interaction. The smooth, polished jade and radiant gold elements enhance its tactile appeal, creating an engaging sensory experience. Light interacts beautifully with the semi-translucent jade petals, casting soft reflections onto the deep green Maize God figure at the center. This dynamic interplay transforms the piece into more than just jewelry, it becomes a profound expression of individuality, heritage, and cultural storytelling.
- Project Duration and Location
- The project started in November 2023 in Ho Chi Minh, Vietnam. The item piece is crafted from March 2024 and finished in October 2024.
- Specifications
- Width 50 mm* Depth 36 mm* Height 200 mm
- Keywords
- Jade, Gold, Maya, Guatemala, Jewelry, Hair
