Press Release
Silver A' Design Award in Generative, Algorithmic, Parametric and AI-Assisted Design Goes to Infinite Realities Short Film Series by Hasmik Mkhchyan
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Hasmik Mkhchyan for generative, algorithmic, parametric and ai-assisted design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Generative, Algorithmic, Parametric and AI-Assisted Design category for Infinite Realities Short Film Series by Hasmik Mkhchyan. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Infinite Realities Short Film Series
Infinite Realities is an anthology of two AI-generated short films, Electric Dreams and The Garden of Forking Paths, inspired by Philip K. Dick and Jorge Luis Borges. These films explore alternate realities and branching timelines, inviting viewers to question the nature of existence. Drawing from Borges' 1941 concept of branching time and Dick's 1977 exploration of simulated realities, the project merges literature with AI-driven creativity. Using Stable Diffusion, it transcends traditional filmmaking, crafting intricate, dreamlike worlds that redefine perception and reality.
About Hasmik Mkhchyan
Hasmik Mkhchyan is an accomplished Art Director and Motion Designer with 20 years of expertise in branding, visual concept development, and design for film, digital advertising, and television. She blends creativity with technical precision, crafting compelling visual narratives that leave a lasting impact. Her work spans collaborations with leading global brands, reflecting her ability to merge artistic vision with strategic thinking. Passionate about pushing creative boundaries, Hasmik continuously explores new technologies and storytelling techniques, contributing to the evolution of motion design and inspiring the next generation of visual artists.
Award Record
This recognition makes Hasmik Mkhchyan a winner of 1 A' Design Award.
About the A' Generative, Algorithmic, Parametric and AI-Assisted Design Award
The A' Generative Design Award is an international design competition recognizing good generative designs from leading creators and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to generative designers, algorithmic design professionals, ai-assisted design experts and parametric designers from all countries. Entries typically include algorithmic artworks, parametric architectures, generative graphics, ai-assisted illustrations, computational sculptures and procedural patterns. Awarded generative designs are published at https://desingers.org/design-category/generative
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/168351
- A' Design Award Page: https://competition.adesignaward.com/168351
- Media Showcase: https://www.designnewsroom.com/!168351
- Laureate Profile: https://desingers.org/d/363727
- Further Information from the Laureate: https://tinyurl.com/45pfhjmk
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Infinite Realities Short Film Series
- Function
- Short Film Series
- Category
- Generative, Algorithmic, Parametric and AI-Assisted Design
- Discipline
- Design Strategy
- Industry
- Innovation and Design Industry
- Images
- 5
The Recognition
- Laureate
- Hasmik Mkhchyan
- Country
- Armenia
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #168351
Design Details
- Unique Properties
- Infinite Realities is an anthology of two short films, Electric Dreams and The Garden of Forking Paths, inspired by the works of Philip K. Dick and Jorge Luis Borges. These films explore the concept of alternate realities, inviting viewers to contemplate the mysteries of existence and the universe.
- Inspiration
- The exploration of parallel worlds is not a new concept; it has roots in philosophical musings and early literary works. However, it was not until the 20th century that this idea gained substantial traction, particularly in science fiction and scientific discourse. In 1941, Borges introduced the notion of branching time in his renowned story The Garden of Forking Paths, illuminating the concept with unparalleled clarity. Fast forward to 1977, when Philip K.
- Research
- These films emerged from a creative synergy, sparked by my exploration of Stable Diffusion AI. During this journey, I discovered the technique of AI-generated animation videos, which led me to uncover an exciting world of possibilities. This collaboration with cutting-edge technology elevated my artistic vision, allowing me to transcend traditional methods and create intricate, dynamic worlds inspired by the works of my beloved authors.
- Challenge
- The biggest challenge was directing Stable Diffusion to generate visuals that matched my creative intent rather than its own algorithmic tendencies. Overcoming this required extensive prompt refinement, manual adjustments, and iterative experimentation - forcing the AI to align with my artistic vision. Balancing creative control with AI’s unpredictability was crucial in shaping a coherent narrative while maintaining the depth and complexity of the concept.
- Realization and Technology
- These films emerged from a creative synergy, sparked by the discovery of cutting-edge AI technologies during my exploration of Stable Diffusion AI. This collaboration has elevated my artistic vision to new heights of precision and complexity, transcending traditional methods and breathing life into the intricate worlds envisioned by these iconic authors.
- Operation and Interaction
- Infinite Realities is an artistic experience designed to engage viewers through visually rich and thought-provoking storytelling. By blending artistic vision with AI precision, it transforms abstract literary concepts into immersive cinematic journeys. The interaction happens through perception and interpretation, allowing audiences to explore alternate realities and question the nature of existence. This seamless fusion of creativity and technology pushes the boundaries of storytelling in new and unexpected ways.
- Project Duration and Location
- Film I - 2023, Film II - 2024
- Specifications
- Film I duration: 02:14 minutes, Film II duration: 01:33 minutes
- Keywords
- ai art, aianimation, stable diffusion, alternate realities, artificialintelligence, ai design, short film, digital art, ai, Infinite Realities
