Press Release
Ebru Sile Goksel and Ipek Eris Ugurlu Receives the Bronze A' Design Award for Potamya Packaging Design in Sustainable Products, Projects and Green Design
Ebru Sile Goksel and Ipek Eris Ugurlu recognized for sustainable products, projects and green design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Potamya Packaging Design by Ebru Sile Goksel and Ipek Eris Ugurlu, designed for Studio Born, has been granted the Bronze A' Design Award in the Sustainable Products, Projects and Green Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Potamya Packaging Design
Rooted in ancient Mesopotamian culture, the birthplace of agriculture, Potamya deeply connects to history while embracing modern sustainability. As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation. A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup. Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
Award Record
Ebru Sile Goksel and Ipek Eris Ugurlu is a winner of 3 A' Design Awards, including this recognition. All of the awards belong to the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Sustainable Products, Projects and Green Design Award
The A' Sustainable Product Design Award is an international design competition recognizing good sustainable products by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to sustainable product designers, green product manufacturers, eco-friendly product brands and industrial designers from all countries. Entries typically include sustainable projects, environment friendly designs, recycled, upcycled and bio-degradable products. Awarded sustainable product designs are published at https://desingers.org/design-category/sustainable-product
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/168467
- A' Design Award Page: https://competition.adesignaward.com/168467
- Media Showcase: https://www.designnewsroom.com/!168467
- Laureate Profile: https://desingers.org/d/360799
- Further Information from the Laureate: http://www.studioborn.co
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Potamya Packaging Design
- Function
- Packaging Design
- Category
- Sustainable Products, Projects and Green Design
- Discipline
- Industrial Design
- Industry
- Sustainability
- Colors
- Gainsboro, Peru, Saddle Brown, Black and Goldenrod
- Images
- 5
- Client
- Studio Born
The Recognition
- Laureate
- Ebru Sile Goksel and Ipek Eris Ugurlu
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #168467
Credits
- Team
- Ebru Sile Goksel, Ipek Eris Ugurlu and Cansu Taskin
- Image Credits
- Creative Directors & Designers: Ebru Sile Goksel, Ipek Eris Ugurlu Graphic Designer & Illustator: Cansu Taskin
Design Details
- Unique Properties
- Rooted in ancient Mesopotamian culture—the birthplace of agriculture—Potamya deeply connects to history while embracing modern sustainability.As a natural, organic brand, it offers 100% gluten-free, vegan legume pastas with sustainable, user-friendly innovation.A new peel-off measuring system reduces waste by transforming the top lid into a built-in, reusable measuring cup.Potamya seamlessly merges heritage with a contemporary approach, ensuring practical, reusable, and waste-reducing packaging.
- Inspiration
- Potamya’s design is deeply rooted in ancient Mesopotamian culture, the birthplace of agriculture. The visual language reflects the artifacts, tools, and symbols from this era, reimagined through a modern, minimalistic approach. The logo, set in a deep navy, draws inspiration from geometric forms found in ancient Mesopotamian tools and inscriptions, creating a timeless yet contemporary feel. The illustration concept is a direct nod to the origins of agriculture, featuring stylized representation.
- Research
- To restore the disrupted natural balance, one of the most critical factors in ensuring sustainability is clean farming—yet it is practiced on only 1% of the world's agricultural lands. Organic farming leads to an increase in both the quantity and quality of produce. Globally, one out of every three plates of food goes to waste, three children die of hunger every minute, and 60% of food waste could be recovered. To consume nature’s gifts without waste, we have developed a portioned cap system. Contribute to sustainable living by consuming responsibly.
- Challenge
- The challenge was shifting consumer habits from traditional pasta to nutrient-rich legume pasta while encouraging sustainable practices. The design not only emphasizes the health benefits of legume-based alternatives but also incorporates a built-in portion control system for effortless, precise serving. By seamlessly integrating this feature into the packaging, the project promotes sustainability and enhances convenience in everyday cooking. Overcoming manufacturing limitations and aligning sustainability with innovation pushed the boundaries of conventional packaging design.
- Realization and Technology
- The packaging is crafted using eco-friendly, recyclable materials, ensuring minimal environmental impact. The peel-off measuring system was developed after extensive prototyping, collaborating with multiple manufacturers to perfect its seamless usability. The structure is designed for efficiency in production while maintaining durability, ensuring that the innovative measuring feature remains functional throughout the product's lifespan.
- Operation and Interaction
- We designed the packaging to challenge traditional pasta-buying habits by making the benefits of legume pasta instantly clear. A transparent window showcases the organic pasta, while bold labeling highlights its rich nutrition, building awareness and trust. The back of the box features a warm illustration of the cooking process and key product details, reinforcing its uniqueness. As an emerging category, legume pasta needed an equally innovative approach, leading to a sustainable, thoughtfully designed package aligned with the brand’s philosophy. To change the perception that legume pasta may lack flavor, we included a collection of delicious, inspiring recipes.
- Project Duration and Location
- The creation of the brand identity, including the logo, typography, color palette, graphic style, and illustrations, and their integration into the packaging design, took 1.5 months. An additional 1.5 months was dedicated to preparing the packaging for printing and producing samples, bringing the total project timeline to 3 months.
- Specifications
- The Potamya legume pasta packaging series is produced in various sizes and weights depending on the pasta type. The colors are chosen to match the hue of the legumes, aligning with the pasta visible through the window area. The measuring cup is designed based on a single portion (80g).
- Keywords
- Sustainability, packaging, illustration, design, food, potamya, pasta, food, sustainable design, graphic design
