Press Release
Silver A' Design Award in Advertising, Marketing and Communication Design Goes to Orla 55 Brand Identity by Jesmynny Morais
Jesmynny Morais recognized for advertising, marketing and communication design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 17, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Advertising, Marketing and Communication Design category for Orla 55 Brand Identity by Jesmynny Morais, designed for Dinamize Empreendimentos. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Orla 55 Brand Identity
The Orla 55 brand was developed in close collaboration with the architecture firm, drawing inspiration from Brazilian modernism of the 1950s. Its visual identity incorporates clean lines, geometric balance, and subtle references to the era, creating a clear connection between the building, its architectural language, and the brand itself. This unified approach ensures a cohesive and timeless design that reflects both the history and the contemporary character of the project.
About Jesmynny Morais
Jesmynny Morais is a Brazilian Creative Director who combines a global perspective with a distinctly Brazilian essence. She develops branding, design, and marketing strategies that balance creativity and purpose, delivering timeless and impactful results. With experience in real estate, design studios, and boutique brands, Jes is known for translating stories into visuals that connect and inspire. Her strength lies in uniting strategy and emotion, creating brands that resonate and stand out. Through her work, she contributes to shaping authentic and innovative narratives that elevate businesses and celebrate the power of design.
Award Record
With this recognition, Jesmynny Morais is a winner of 1 A' Design Award.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://desingers.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/176149
- A' Design Award Page: https://competition.adesignaward.com/176149
- Media Showcase: https://www.designnewsroom.com/!176149
- Laureate Profile: https://desingers.org/d/372915
- Further Information from the Laureate: https://bit.ly/jesmoraisdsgn
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Orla 55 Brand Identity
- Function
- Brand Identity
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Maroon, Steel Blue, Dark Cyan, Cadet Blue and Saddle Brown
- Images
- 5
- Client
- Dinamize Empreendimentos
The Recognition
- Laureate
- Jesmynny Morais
- Country
- Brazil
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #176149
Credits
- Image Credits
- Vídeo: Jesmynny Morais
Design Details
- Unique Properties
- The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
- Inspiration
- Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
- Research
- The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
- Challenge
- The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
- Realization and Technology
- The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
- Operation and Interaction
- Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
- Project Duration and Location
- The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
- Specifications
- Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
- Keywords
- Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
