Press Release
Pooya Zoiee and Zohreh Fallah Receives the Bronze A' Design Award for Lupax Rotating Lighting in Lighting Products and Fixtures Design
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Pooya Zoiee and Zohreh Fallah for lighting products and fixtures design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Lupax Rotating Lighting by Pooya Zoiee and Zohreh Fallah has been granted the Bronze A' Design Award in the Lighting Products and Fixtures Design category. The result belongs to the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Lupax Rotating Lighting
The lamp is built around a steady inner spine, while its movable wings let the user guide how the illumination spreads across a space. The form stays intentionally minimal so the act of adjusting the wings becomes the highlight of the experience. When the panels are lifted upward, the glow becomes concentrated and dramatic, creating bold, tense visual effects. A downward orientation produces a calm, gentle radiance that feels soothing and harmonious.
About Pooya Zoiee and Zohreh Fallah
Seyedpooya Zoiee is a mechanical engineer and researcher working in advanced manufacturing and physical product development. His background in engineering informs a practice centered on linking analytical methods with the design and realization of physical products. His work includes metal additive manufacturing and computational design approaches such as generative design and implicit modeling. He integrates design, simulation, and fabrication processes to address performance and manufacturability in industrial applications. Through published research and ongoing technical development, he contributes to data-driven methodologies in engineering and product realization
Award Record
With this recognition, Pooya Zoiee and Zohreh Fallah is a winner of 1 A' Design Award.
About the A' Lighting Products and Fixtures Design Award
The A' Lighting Design Award is an international lighting design competition recognizing good lighting designs by best lighting designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to lighting designers, lighting architects, industrial design studios and lighting product manufacturers from all countries. Typical entries include chandeliers, pendant lights, wall sconces, table lamps, floor lamps and outdoor lights. The awarded lighting designs are published at https://desingers.org/design-category/lighting
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/178332
- A' Design Award Page: https://competition.adesignaward.com/178332
- Media Showcase: https://www.designnewsroom.com/!178332
- Laureate Profile: https://desingers.org/d/375447
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lupax Rotating Lighting
- Function
- Rotating Lighting
- Category
- Lighting Products and Fixtures Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Electronics & Appliances
- Colors
- Dark Gray, Gainsboro, Dark Slate Gray, Light Slate Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Pooya Zoiee and Zohreh Fallah
- Country
- Iran
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #178332
Credits
- Team
- SeyedPooya Zoiee and Zohreh Fallah Cham Asemani
Design Details
- Unique Properties
- The lamp has a fixed central core. When the user rotates the wings, they change the direction and spread of the light. The design is kept simple so the movement becomes the main feature. These turned upward make indirect, focused light with sharp shapes that suggest conflict. Those turned downward make soft, diffused light that suggests peace.
- Inspiration
- Lupax is a rotatable pendant lamp inspired by the timeless conflict between war and peace. Its dynamic movement symbolizes the constant shift between tension and harmony, while its gentle illumination represents the triumph of calm and clarity over fear and chaos. Through its form and function, the lamp reminds us of our shared responsibility to create balance, nurture compassion, and protect peace in our world.
- Research
- Lupax is a pendant lamp designed to change the feeling of a room through small adjustments. Its moving parts let people change the light to create calm or focused spaces. The project shows how a simple design can express ideas of balance and peace while letting users interact with it in a meaningful way.
- Challenge
- The project challenged the integration of design and engineering. The first task was to create a slim, elegant form expressing fluidity and movement while preserving aesthetic appeal. The second was to implement diverse lighting modes enabling dynamic adaptation. Designing the dual wing rotation mechanism allowing opposite rotation while maintaining function was a major technical hurdle, demanding balance between elegance, function, and feasibility.
- Realization and Technology
- The main material chosen for this product is R-Polyurethane, which has been specifically selected to optimize the vacuum casting process. This material offers excellent fluidity and allows for intricate details. Beyond processability, R-Polyurethane offers an excellent surface finish, ensuring that the final parts are smooth, visually refined and ready for post-production processing or direct use without extensive finishing work. This careful selection of materials reflects the thoughtful integration of design intent and manufacturability.
- Operation and Interaction
- By adjusting the sections, the user can change the direction and spread of the light, instantly transforming the mood of the room. Upward-facing flaps create focused light that energizes the space, while downward-facing them produce soft, diffused light that brings calm and comfort. This simple action allows users to control the atmosphere, making the light an interactive part of their daily experience.
- Project Duration and Location
- The project Started in April 2025 in Iran (Isfahan & Tehran) and finished in September 2025.
- Specifications
- This product has a slim and elegant design, is 1200 mm long, 120 mm high, and 300 mm wide. The height and width of the lamp are flexible and replaceable by the user.
- Keywords
- Luminaire , Light , Lighting , Flexible lamp , Modern light design
