Press Release
Song Bag by Songmont Receives the Bronze A' Design Award in Fashion and Travel Accessories Design
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Songmont for fashion and travel accessories design
FOR IMMEDIATE RELEASE
COMO, Italy, April 15, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Fashion and Travel Accessories Design category for Song Bag by Songmont. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Song Bag
Song is a bucket bag inspired by the Eastern swallow kite and its lightweight bamboo framework. An O shaped support structure on both side panels uses supple, resilient leather to hold a crisp silhouette without rigid linings, while the back panel stays soft to the touch. The bag is made of vegan leather produced from recycled ocean plastic and other waste materials, with a tumbled surface texture. A cross lock system with a double bar snap and a magnetic buckle allows secure storage and quick access. A detachable strap and a removable inner pouch permit handheld or crossbody use.
About Songmont
Songmont was founded in 2013. Guided by the Eastern aesthetic principle of "Nature and Self-awareness," it draws inspiration from the Central Plains culture—the brand’s birthplace—and adopts a restrained yet inclusive design language to create timeless, beautiful bags for various everyday scenarios. The brand interprets life aesthetics shaped through long-term harmony with nature and crafts fitting bag products for the poetic moments of daily life.
Award Record
Songmont is a winner of 2 A' Design Awards, including this recognition. All of the awards belong to the 2025 - 2026 edition of the A' Design Award & Competition.
About the A' Fashion and Travel Accessories Design Award
The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Entries typically include handbags, scarves, belts, luggage, hats and travel bags. Awarded accessory designs are published at https://desingers.org/design-category/accessory
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/178946
- A' Design Award Page: https://competition.adesignaward.com/178946
- Media Showcase: https://www.designnewsroom.com/!178946
- Laureate Profile: https://desingers.org/d/377092
- Further Information from the Laureate: https://songmontofficial.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Song Bag
- Function
- Bag
- Category
- Fashion and Travel Accessories Design
- Discipline
- Fashion Design
- Industry
- Fashion and Luxury
- Colors
- Gray, Dark Slate Gray, Dim Gray, Linen and Light Gray
- Images
- 5
The Recognition
- Laureate
- Songmont
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #178946
Credits
- Team
- Song Fu
Design Details
- Unique Properties
- The bag innovatively integrates the lightweight yet sturdy construction of Eastern swallow kites, translating the U shaped stress distribution observed in bent bamboo strips into an O shaped support structure. The structure adopts supple, resilient leather for self support, enabling the bag to maintain a crisp silhouette. A cross lock system combines a mortise and tenon dual bar snap with a magnetic buckle for secure storage and quick access, meeting user needs through humanized details.
- Inspiration
- Inspired by the Eastern swallow kite, this bag translates the kite making logic, where lightweight bamboo strips are scientifically arranged to lend soft paper both stability and tension, into an O shaped support structure on both sides, reinterpreting the functionality and aesthetic appeal of traditional craftsmanship in a modern manner.
- Research
- Traditional bags often struggle to balance softness with crispness: too soft and they are prone to deformation, too rigid and comfort is compromised. In response, this product innovatively draws inspiration from the swallow kite, using supple leather to create a structure that provides moderate support while ensuring softness and a minimalist aesthetic. Combined with a cross lock system and an adjustable strap, it fully meets the demand of modern users for both aesthetic appeal and practicality.
- Challenge
- The core innovation is a lightweight structure that offers a soft yet structured solution. The bag utilizes an O shaped support structure on both sides. The structure adopts supple, resilient leather to mimic the U shaped stress distribution observed in bent bamboo strips, enabling the bag to maintain a crisp silhouette even when carrying heavy loads, with no rigid linings required. It is strategically placed along side panels and handles, ensuring areas like the back remain soft to the touch.
- Realization and Technology
- The bag employs vegan leather made from recycled ocean plastic and other waste materials, providing a delicate texture, excellent elasticity, and lasting durability while promoting a circular economy. Treated with a tumbling process, it boasts a well textured surface, enhancing visual layering and offering a gentle touch.
- Operation and Interaction
- The bag introduces a dual security cross lock system: a horizontal mortise and tenon double bar snap supports one handed locking or unlocking, while a vertical magnetic buckle allows one second opening or closing. This ensures secure storage and convenient access. With a detachable, adjustable strap and a removable inner pouch, the bag delivers multiple carrying options like handheld or crossbody and allows compact storage, easily adapting to daily commuting, casual outings, and business travel.
- Project Duration and Location
- The product was first designed in June 2018 and launched in early 2019. It underwent an iterative redesign in Beijing in June 2025, and the new 3.0 version will be officially launched in Beijing in March 2026.
- Specifications
- product dimensions, 190 mm x 170 mm x 200 mm
- Keywords
- Bucket Bag, Structure of Eastern Swallow Kites, O Shaped Support Structure, Soft yet Structured, Recycled Vegan Leather, Dual Security Cross Lock System
