Huawang Automotive Technology Guangzhou Co., Ltd. Is Honored with the Platinum A' Design Award for Aistaland GT7 Intelligent Shooting Brake Coupe in Car and Land Based Motor Vehicles Design

Huawang Automotive Technology Guangzhou Co., Ltd. honored for car and land based motor vehicles design by the international grand jury of the 2025 - 2026 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 16, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Platinum A' Design Award in the Car and Land Based Motor Vehicles Design category for Aistaland GT7 Intelligent Shooting Brake Coupe by Huawang Automotive Technology Guangzhou Co., Ltd., designed for Huawang Automotive Technology (Guangzhou) Co., Ltd.. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Platinum A' Design Award

The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

Regarding Aistaland GT7 Intelligent Shooting Brake Coupe

Aistaland GT7 is a shooting brake coupe that combines a rational industrial form with L3 autonomous driving technology. A continuous blue light band shows the vehicle status from all angles, making the intelligent driving state visible to other road users. An active safety hood protects pedestrians through an adaptive lift mechanism. An 88 inch augmented reality head-up display is integrated into the dashboard curvature, keeping key information within the forward line of sight. LiDAR and DTOF cameras build a three dimensional model of the surroundings.

About Huawang Automotive Technology Guangzhou Co., Ltd.

AISTALAND is a young, premium, and trustworthy intelligent automotive brand jointly created by Huawei Qiankun and the AISTALAND team. “Qi” signifies initiation and breakthrough, representing a new exploration of automobiles empowered by AI; “Jing” denotes realm and horizon, envisioning a new frontier for future mobility. Together, they embody the brand’s founding vision of “Opening a New Realm,” dedicated to creating an all-around Dream Car for young users—one that is outstanding in design, inspiring to drive, and effortless in intelligence.

Award Record

This recognition makes Huawang Automotive Technology Guangzhou Co., Ltd. a winner of 1 A' Design Award.

About the A' Car and Land Based Motor Vehicles Design Award

The A' Car Design Award is an international car design competition recognizing good car designs by leading car designers and automotive brands worldwide. It is organized within the A' Design Award & Competition and is open to car designers, automobile designers, industrial designers and motor vehicle companies from all countries. Typical entries include sedans, hatchbacks, suvs, convertibles, coupes and minivans. The awarded car designs are published at https://desingers.org/design-category/car

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://desingers.org/182028
A' Design Award Page: https://competition.adesignaward.com/182028
Media Showcase: https://www.designnewsroom.com/!182028
Laureate Profile: https://desingers.org/d/380631
Further Information from the Laureate: https://www.qijingauto.com/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Aistaland GT7 Intelligent Shooting Brake Coupe
Function: Intelligent Shooting Brake Coupe
Category: Car and Land Based Motor Vehicles Design
Discipline: Industrial Design
Industry: Automotive
Colors: Light Gray, Dark Slate Gray, Dim Gray, Gainsboro and Light Slate Gray
Images: 5
Client: Huawang Automotive Technology (Guangzhou) Co., Ltd.

The Recognition

Laureate: Huawang Automotive Technology Guangzhou Co., Ltd.
Country: China
Recognition: Platinum A' Design Award
Edition: 2025 - 2026
Design ID: #182028

Credits

Team: Li Peizhen, Tan Chufan, Yang Hao, Li Xuan, Wang Fengming, Cai Xijiang, Shen Peng and Ji Xiaoqing

Design Details

Unique Properties: Aistaland GT7 integrates rational industrial aesthetics with L3-level autonomous technology. Its continuous Intelligent Driving Blue Light system communicates vehicle status with 360 degree clarity, fostering trust in public-road environments. Innovations such as the active safety hood, 88-inch AR-HUD structural integration, Huawei DLP 3.0 projection, and co-developed dynamic tweeter diffuser redefine human-machine interaction, merging safety, structure and emotion into a unified, systematic design.
Inspiration: The project was inspired by the need to transform intelligent driving from an abstract system into a perceptible, trustworthy presence. Guided by the principle “form follows function,” we explored how rational aesthetics could internalize safety and technology within structural order. Research into cognitive safety, human-machine co-driving, and holistic mobility experiences motivated a design that balances restraint, clarity, and emotional warmth in advanced mobility.
Research: Type of Research: Applied design and engineering research. Research Objectives: To enhance cognitive safety and emotional trust in L3 human-machine co-driving. Methodology: Systematic narrative design integrating form, interaction, and technology. Data Collection and Research Tools Used: Ergonomic testing, perception modeling, simulation of traffic scenarios. Participants or Experiments: Drivers in simulated and real-road evaluations. Results: Reduced cognitive load and improved trust perception. Insights and Impacts: Demonstrated that visible intelligent states enhance safety acceptance, influencing future autonomous vehicle design strategies.
Challenge: The principal challenge was reconciling advanced autonomous systems with a restrained, rational aesthetic language. Balancing regulatory safety requirements, pedestrian protection laws, and complex sensor integration within a pure shooting brake form required precise structural coordination. Another challenge lay in visualizing invisible intelligent states without visual excess. Through systemic integration and interdisciplinary collaboration, technology was internalized into form, achieving clarity, safety, and emotional resonance simultaneously.
Realization and Technology: The Aistaland GT7 integrates L3 autonomous architecture with LiDAR and DTOF cameras for high-precision 3D perception modeling. The active hood employs intelligent collision discrimination algorithms and adaptive lifting mechanisms. The 88-inch AR-HUD is structurally synchronized with dashboard curvature and projection geometry. The segmented diffuse-reflection rear light utilizes a Geneva-pattern aluminum panel. Huawei DLP 3.0 enables full-color projection, while the dynamic tweeter diffuser incorporates precision motorized articulation.
Operation and Interaction: The AISTALAND GT7 communicates its intelligent state through a continuous blue light visible from all angles. Drivers access L3 functions via a distinct tactile control zone on the steering wheel. Critical information is projected within the forward line of sight through the integrated AR-HUD, minimizing distraction. The dynamic tweeter responds with subtle nodding and rotating movements, creating emotional interaction. Together, lighting, projection, and motion establish intuitive, trustworthy co-driving.
Project Duration and Location: The project commenced in 2025 in China as a collaborative development between AISTALAND and Huawei. It involved interdisciplinary teams spanning industrial design, intelligent driving engineering, human-machine interaction, and acoustic system development, culminating in a fully integrated prototype ready for public exhibition and media presentation.
Specifications: Vehicle type: Intelligent shooting brake coupe. Display system: 88-inch AR-HUD integrated with dashboard. Autonomous level: L3 intelligent driving with dedicated steering-wheel control interface. Perception system: LiDAR + DTOF camera fusion for 3D environmental modeling. Lighting: Continuous Intelligent Driving Blue Light, segmented diffuse-reflection rear lighting. Safety: Active pedestrian protection hood with adaptive lift mechanism.
Keywords: Intelligent driving, L3 autonomous vehicle, AR-HUD integration, Active safety hood, Human-machine interaction, Rational industrial design, Systematic narrative design, Huawei DLP 3.0, Shooting brake coupe