Press Release
Silver A' Design Award in Toys, Games and Hobby Products Design Goes to Jojo AI Companion Robot by Jingdong Own - Brand Design Team
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Jingdong Own - Brand Design Team for toys, games and hobby products design
FOR IMMEDIATE RELEASE
COMO, Italy, April 25, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Toys, Games and Hobby Products Design category for Jojo AI Companion Robot by Jingdong Own - Brand Design Team. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Jojo AI Companion Robot
Jojo is an artificial intelligence companion toy for children. The soft body is made from recycled plush materials. A voice system supports conversations in several languages. A memory function allows Jojo to develop a distinct personality over time. A small display shows emotional states through animated eyes. A silicone layer around the electronic parts keeps the toy soft to hold, and openings in the layer let the microphone and speaker work clearly. Jojo measures 10.5 by 9.5 by 10.5 centimeters and weighs 159 grams and can be carried as a wearable accessory.
About Jingdong Own - Brand Design Team
As JD’s own brand, JingZao is providing innovative, high-quality products to the mass market across a wide range of categories, including home appliances, kitchenware, home furnishings, personal care, and food. based on its leading supply chain-based technology. By partnering with top manufacturers worldwide and leveraging JD’s stringent quality control and efficient logistics network, JingZao delivers reliable products with fast delivery and excellent after-sales service to consumers nationwide.
Award Record
This recognition makes Jingdong Own - Brand Design Team a winner of 2 A' Design Awards. All of the awards belong to the 2025 - 2026 edition of the A' Design Award & Competition.
About the A' Toys, Games and Hobby Products Design Award
The A' Toy Design Award is an international toy design competition recognizing good toy designs by best toy designers, manufacturers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to toy designers, game studios, industrial designers and hobby product manufacturers from all countries. Entries typically include dolls, action figures, board games, puzzles, plush toys and educational toys. Awarded toy designs are published at https://desingers.org/design-category/toy
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/182673
- A' Design Award Page: https://competition.adesignaward.com/182673
- Media Showcase: https://www.designnewsroom.com/!182673
- Laureate Profile: https://desingers.org/d/371363
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Jojo AI Companion Robot
- Function
- AI Companion Robot
- Category
- Toys, Games and Hobby Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- White, Gainsboro, Tan, Black and Silver
- Images
- 5
The Recognition
- Laureate
- Jingdong Own - Brand Design Team
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #182673
Credits
- Team
- JingDong Own-Brand Design Team
Design Details
- Unique Properties
- JOJO is an AI Electronic Pet centered on emotional bonding. The product is crafted from recycled plush toy materials and is powered by the Joyinside AI system, supporting multilingual conversations. Its advanced AI memory core enables it to develop a unique personality.A clear display vividly expresses emotional states through animated eyes.Compact in size, it can be carried as a wearable accessory. JOJO delivers long-term developmental companionship, bringing warmth and humanity to technology.
- Inspiration
- This project integrates the brand’s iconic red-dot logo concept with the story of Rudolph the Red-Nosed Reindeer. It draws inspiration from the metaphor of emotional guidance within the story—small yet steadfast, gentle yet powerful, capable of offering comfort and reassurance in moments of loneliness. The design transforms AI from a purely functional tool into an emotionally perceptible presence.
- Research
- Studies have shown that comfort objects can effectively help children transition from dependence on their mothers to independence, alleviate separation anxiety and provide psychological security. More than 60% of children form emotional attachments to transitional objects such as plush toys, which can ease separation anxiety and offer emotional security. With the development of AI, emotionally interactive companion robots can be new emotional partners for children. Via natural language interaction, emotional feedback and long-term memory, they provide continuous emotional support and interaction, enabling JOJO to redefine children’s companionship in the digital age.
- Challenge
- For AI companion plush toys, balancing soft touch and electronic hardware integration is key. Electronic modules (microphones, speakers, main control movements) take up internal space; improper structure can make the interior hard, affecting hugging comfort, while overly thick filling may block modules and hinder voice interaction. A soft silicone interlayer is added to the movement structure as a buffer, reducing hardware-induced hard touch and enhancing hugging experience. Acoustic openings in the silicone layer ensure normal audio reception and emission of microphones and speakers.
- Realization and Technology
- Powered by the Joyinside AI Intelligent Engine, it serves as an intelligent children’s toy integratingstory companionship, interactive learning and emotional competency enlightenment, made fromrecycled plush toy materials.
- Operation and Interaction
- Pair via APP Bluetooth, enter the WiFi/personal hotspot to connect to the Internet. After connection, wake it up by voice saying Hello JOJO, then you can have a dialogue.
- Project Duration and Location
- Started in Beijing and Shanghai in China 2026
- Specifications
- 10.5×9.5×10.5cm 159g
- Keywords
- AI,Electronic Pet ,Plush Toy
