Press Release
Golden A' Design Award in Home Appliances Design Goes to Tabli Coffee Machine by Florian Seidl
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Florian Seidl for home appliances design
FOR IMMEDIATE RELEASE
COMO, Italy, April 15, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Tabli Coffee Machine by Florian Seidl, designed for Lavazza, has been granted the Golden A' Design Award in the Home Appliances Design category. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Tabli Coffee Machine
Tabli is a new Lavazza system and represents a revolution in the world of single serve coffee. While capsule machines are extremely convenient and offer a great taste experience with guaranteed consistent quality, they also have a significant environmental impact. For this reason, Lavazza developed a completely capsule free system. A coffee tab without capsule. No aluminium. No plastic. No coating. Just ground coffee.
About Florian Seidl
Florian Seidl is an Austrian design leader based in Turin, Italy, with over 20 years of experience spanning automotive exterior design and corporate design leadership. Since 2015, he has led Lavazza Group's corporate design function, built from scratch into a team recognized with more than 90 international design awards. Before Lavazza, he spent almost eight years as a senior exterior designer at Fiat's Centro Stile, contributing to the Fiat 500 model range. Earlier in his career, he worked on KTM motorcycle projects while at Kiska, a major Austrian design agency. Always with a strong feeling for brand identity and the bigger picture beyond the project as a mere product.
Award Record
This recognition makes Florian Seidl a winner of 20 A' Design Awards. The awards span the editions from 2015 - 2016 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Home Appliances Design Award
The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Entries typically include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. Awarded home appliance designs are published at https://desingers.org/design-category/home-appliance
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/183428
- A' Design Award Page: https://competition.adesignaward.com/183428
- Media Showcase: https://www.designnewsroom.com/!183428
- Laureate Profile: https://desingers.org/d/154515
- Further Information from the Laureate: https://www.lavazza.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tabli Coffee Machine
- Function
- Coffee Machine
- Category
- Home Appliances Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Furniture & Home
- Colors
- Dim Gray, Gray, Dark Slate Gray, Black and Dark Gray
- Images
- 5
- Client
- Lavazza
The Recognition
- Laureate
- Florian Seidl
- Country
- Italy
- Recognition
- Golden A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #183428
Credits
- Image Credits
- Lavazza
Design Details
- Unique Properties
- Although capsule machines provide exceptional convenience and consistently deliver high quality coffee, their environmental footprint is considerable. To address this challenge, Lavazza has introduced an entirely capsule free system. The tabs are the innovative shape in which the ground coffee is presented. The appliance continues the commitment to sustainability. Repairable and made in Europe, with a high percentage of post consumer recycled plastic and low energy consumption.
- Inspiration
- Tabli is a blend of research and design, unleashing aroma, colour, and flavour of coffee for a complete sensory experience. The machine is composed of several different volumes. A solid main body and a big external water tank. The slider, vaguely resembling a coffee bean, also integrates the UI. Designed with love, many aspects came together to create a new, innovative and sustainable system. All elements, the name, packaging, machine, and accessories, form a coherent whole.
- Research
- Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
- Challenge
- Tabli is a completely new system and required a lot of technical development on multiple levels.
- Realization and Technology
- main shell, cup rest: injection moulded plastic (ABS), use of recycled plastic up to 41% (depending on colour) water tank: injection moulded plastic (SAN) logo: pad printed feet, UI: silicone rubber
- Operation and Interaction
- To prepare a coffee, a tab is inserted into the machine, which was specifically designed by Lavazzas own in-house design team. The design and user experience of the appliance appropriately express the novelty that this system represents on the market. The slider with integrated UI is a new and innovative solution. A fluid and simple gesture reveals the insertion area. Once closed, the preparation is selected, and the machine does the rest. The pleasure of a perfectly prepared coffee remains.
- Project Duration and Location
- The project was designed in Turin, Italy. The complete process to develop this new system from initial concept to final product took about five years.
- Specifications
- Dimensions: 165mm / 390mm / 330mm Weight: 4,5kg Power 1450W, Voltage 220-240, Frequency 50-60 Hz Removable parts are dishwasher safe It comes nicely boxed in a recycled cardboard box along with a Quick Start Guide and a more detailed instruction booklet.
- Keywords
- Lavazza, coffee, espresso, single serve, sustainability, sustainable packaging, recycled plastic
