Press Release
Golden A' Design Award in Packaging Design Goes to Fanwu Xiangyin Tea Beverage by Wen Liu and Bo Zheng
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Wen Liu and Bo Zheng for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Fanwu Xiangyin Tea Beverage by Wen Liu and Bo Zheng, designed for Shenzhen Oracle Creative Design Co., Ltd, has been granted the Golden A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Fanwu Xiangyin Tea Beverage
Fanwu Xiangyin Tea is a packaging design for Pu'er tea from Xishuangbanna in Yunnan, China. The illustration takes the shape of an elephant head and combines tea gardens, tea trees, tea pickers and animals of Yunnan. The outer box is made of a compressed wood material that is non-polluting, degradable and eco-friendly. The box is light and easy to carry. The tea is held in a metal jar with a handle, and the jar can be reused after the tea is finished. The design presents traditional tea culture in a contemporary form and supports environmental awareness.
Award Record
Wen Liu and Bo Zheng is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://desingers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/86671
- A' Design Award Page: https://competition.adesignaward.com/86671
- Media Showcase: https://www.designnewsroom.com/!86671
- Laureate Profile: https://desingers.org/d/249896
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Fanwu Xiangyin Tea Beverage
- Function
- Beverage
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Sienna, Peru, Antique White, Saddle Brown and Gray
- Images
- 5
- Client
- Shenzhen Oracle Creative Design Co., Ltd
The Recognition
- Laureate
- Wen Liu and Bo Zheng
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #86671
Credits
- Team
- Wen Liu, Bo Zheng and Weijie Kang
- Image Credits
- Creator Wen Liu, Fanwu Xiangyin Tea, 2018; Creator Bo Zheng, Fanwu Xiangyin Tea, 2018; Creator Weijie Kang, Fanwu Xiangyin Tea, 2018
Design Details
- Unique Properties
- Fanwu Xiangyin Old Tree Tea is Pu'er tea from Xishuangbanna of Yunnan. The illustration is the shape of the elephant's head which combines with tea gardens, tea trees, tea leaves pickers, and animals of Yunnan. The compressive wood material for the outside box is degradable and eco-friendly. The outside box is light and convenient to carry.
- Inspiration
- The project is inspired by the unique geographical environment of Yunnan's production areas. The designers have used the elements of Yunnan's tea gardens, tea trees, tea pickers, and precious animals in the design. The packaging design looks like an elephant's head and presents an ecologically harmonious idea.
- Research
- Nowadays, people are more materialistic and pursue a high quality of lifestyles and spirits. Tea has been considered as a traditional Chinese drink since ancient time. And the tea culture in China is profound. Designers needed to think about how to turn a traditional tea culture into a contemporary idea.
- Challenge
- The design process was kind of troublesome because of the technical difficulty and cost. Moreover, the designers want to remind the environmental awareness of people through the design.
- Realization and Technology
- The outside box adopts a compressive wood material non-polluting, degradable and eco-friendly. The tea jar is made of metal material, can not only store tea well but can be used secondly.
- Operation and Interaction
- The use of eco-friendly wood material for the outside box is non-polluting and degradable; The portable handle design for the tea jar is easy to carry.
- Project Duration and Location
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Specifications
- The box has a length of 14cm, a width of 14cm and a height of 26cm. The can has a diameter of 8.5cm and a height of 19cm.
- Keywords
- Fanwu, Elephant, Tea, Wood chips, Old Tree
