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Press Release

DesignNewswire · COMO, Italy ·

Online City Co-life Center Commercial Architecture by Feng Cheng Receives the Silver A' Design Award in Architecture, Building and Structure Design

The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Feng Cheng for architecture, building and structure design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Architecture, Building and Structure Design category for Online City Co-life Center Commercial Architecture by Feng Cheng, designed for Ucgd 有乘. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Regarding Online City Co-life Center Commercial Architecture

Online City Co-life Center is a commercial building that joins property sales with everyday community services. The design replaces the traditional demonstration area with a simple, useful and welcoming place. On the ground floor, light catering, handicraft, a flower shop and children's activities are combined, and only a small model exhibition area is kept. The sales function is placed on the upper floor. Aluminium plate, glass and imitation wood grilles form the facade. Interior and landscape are designed as one, so residents feel a stronger sense of belonging.

About Feng Cheng

As an architect, Cheng Feng focuses on the design of real estate buildings and creates greater economic effects for developers through professional design methods. It is considered that both practicability and aesthetics should be taken into architecture intermundium.

Award Record

This recognition makes Feng Cheng a winner of 1 A' Design Award.

About the A' Architecture, Building and Structure Design Award

The A' Architecture Design Award is an international architectural design competition recognizing good architectural designs by best architects worldwide. It is organized within the A' Design Award & Competition and is open to architectural design studios, building contractors, structural engineering firms and architecture and design consultants from all countries. Typical entries include skyscrapers, museums, residential buildings, commercial complexes, educational institutions and religious structures. The awarded architectural projects are published at https://desingers.org/design-category/architecture

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Online City Co-life Center Commercial Architecture
Function
Commercial Architecture
Category
Architecture, Building and Structure Design
Discipline
Spatial Design
Industry
Architecture
Colors
Steel Blue, Dark Slate Blue, Slate Gray, Dark Slate Gray and Dim Gray
Images
5
Client
Ucgd 有乘

The Recognition

Laureate
Feng Cheng
Country
China
Recognition
Silver A' Design Award
Edition
2019 - 2020
Design ID
#88563

Credits

Team
Guanyu Weng,Xiangzhe Jin,Yuanfeng Xu,Kai Chen,Qi Zhou
Image Credits
Photographer Jianghe Zeng, west facade viewed from the river, 2019.; Photographer Jianghe Zeng, aerial view to the center on the west side, 2019.; Photographer Jianghe Zeng, view to the center from north, 2019.; Photographer Jianghe Zeng, east facade viewed from the street, 2019. Video Credits:Block deduction and analysis

Design Details

Unique Properties
This project has abandoned the excessive pursuit of elegant style of the traditional demonstration area, the expensive facade material, and the complicated and tortuous space, aiming to create a sustainable, functional, friendly and pleasant place. Upgrade from the traditional demonstration area, let the design return to the Essence of life, present a place with vitality and warm.
Inspiration
In recent years, most of the sales houses or traditional demonstration areas are taking the excessive pursuit of elegant style, trying to build expensive skins,twists and turns of playing space to see which resemble museums and cultural buildings more. However, their postures are far from friendly to people, and they lack the affinity for community residents after opening in the future.
Research
The Co-life center is a new exploration of product mode under the background of consumption and experience upgrading. Under the new sales mode, make the sales module compressed. Light catering, handicraft, flower shop, children's activities and other entertainment function are integrated into the design of the golden space on the first floor, and only a small sand table exhibition area is retained.
Challenge
How to mixture many commercial types of operation in One Space? Story Height Difference between Distribution Room and Functional Room Affects Building Facade Modeling.
Realization and Technology
Aluminum plate,Glass,Imitated wood grille
Operation and Interaction
The interior and landscape parts of the experience center are designed in an integrated way. All the designs focus on the concept of "returning to life" to improve the cohesion between residents and the community, reflect the architectural image of caring for community life, have certain recognition in the surrounding environment, and strengthen the sense of belonging of the Community residents .
Project Duration and Location
The project started in Shanghai in December 2018, was completed in Shanghai in May 2019.
Specifications
Land area 1572.7square metres, architectural area 4234.07square metres
Keywords
Commercial Architecture, many types of operation, the experience center, colife center, sales house

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