Press Release
Vesta Cyclonic Vacuum Cleaner by Yasemin Ulukan Receives the Bronze A' Design Award in Home Appliances Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Yasemin Ulukan for home appliances design
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ Vesta Cyclonic Vacuum Cleaner by Yasemin Ulukan, designed for Senur Elektrik Motorları San Tic AS, Brand Name: Arnica, has been granted the Bronze A' Design Award in the Home Appliances Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Vesta Cyclonic Vacuum Cleaner
Vesta is a cyclonic vacuum cleaner, offering both functionality and ease for the user. Patented cyclonic system ensures the AAA performance, HEPA 13 filters traps 99.9 percent of germs, bacteria and house mites, minimizing allergy problems, patented 3 in 1 bucket lock mechanism guarantees safe carrying and allows one hand operation. Thanks to the filter sensor in Vesta, the indicator light starts to flash red when the tank or the motor protection filter is full. Strong lines with small radiuses give a secure tough look and convenient feeling.
About Yasemin Ulukan
SENUR, one of the first firms which established R&D department in its own field in Turkey, gives great significance to R&D and makes large investments in this field. As a result of these studies it produced first citrus juicer, first juice extractor, first food processor, first carpet cleaning machine, first mincing meat machine and first meat mincer of Turkey. With its experienced,dynamic and highly motived design team which most of the members has a minimum 10 years of background in the company, Senur always has been the architect of firsts holding a serious number of patents in hand.
Award Record
This recognition makes Yasemin Ulukan a winner of 9 A' Design Awards. The awards were granted between the 2011 - 2012 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Home Appliances Design Award
The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Typical entries include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. The awarded home appliance designs are published at https://desingers.org/design-category/home-appliance
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/88565
- A' Design Award Page: https://competition.adesignaward.com/88565
- Media Showcase: https://www.designnewsroom.com/!88565
- Laureate Profile: https://desingers.org/d/106600
- Further Information from the Laureate: https://www.senur.com.tr
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Vesta Cyclonic Vacuum Cleaner
- Function
- Cyclonic Vacuum Cleaner
- Category
- Home Appliances Design
- Discipline
- Industrial Design
- Industry
- Electronics & Appliances and Furniture & Home
- Colors
- Maroon, Saddle Brown, Sienna, Lavender and Black
- Images
- 5
- Client
- Senur Elektrik Motorları San Tic AS, Brand Name: Arnica
The Recognition
- Laureate
- Yasemin Ulukan
- Country
- Turkiye
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #88565
Credits
- Team
- Senur Design Center
- Image Credits
- Serhan Akın
Design Details
- Unique Properties
- Vesta is a cyclonic vacuum cleaner , offering both functionality and ease for the mid end user. Patented cyclonic system ensures the AAA performance, HEPA 13 filters traps 99.9 percent of germs, bacteria and house mites, minimizing allergy problems, patented 3 in 1 bucket lock mechanism guarantees safe carrying and allows one hand operation. Strong lines with small radiuses and gives a secure tough look and convenient feeling.The rear wheels has car rim look and the exhaust filter at the back gives a sporty feeling thanks to hot foil application.
- Inspiration
- In consideration of the discomfort of customary cyclonic cleaners, Vesta is designed so that the user can use and clean without having to do so many complicated operating and maintaining tasks.Thanks to patented 3in1 bucket lock mechanism, the user can not take out neither the bucket nor the cover when Vesta is being hold in the upright position guaranteeing safe carry. When it is on the horizontal position the user can take out the bucket with one hand and open the cover with one finger.
- Research
- After the researches in R&D department and building more than hundred of prototypes, patented cyclonic max system has been designed. The cyclonic max system shows at least %10 better mono cyclone dust separation performance compared to competitors according to laboratory tests.
- Challenge
- Vesta is a member of Pika vacuum cleaner series which had a great success in Turkish market selling more than 350.000 products since 2017. Vesta shared %90 parts with other existing Pika product series. Having to use 140 of 151 existing parts yet creating a totally different look was challenging. The infrastructure remained same as other Pika Vacuums , only designed 11 outer parts creating a totally different design language and concept.
- Realization and Technology
- Vesta is a member of Pika vacuum cleaner series sharing lots of common parts. All parts of the vacuum cleaner are designed so that they can be assembled quickly with a minimum error rate. As a result of those economical designs, the cost of the production has decreased. All the plastics are recyclable.
- Operation and Interaction
- Having its patented cyclonic filter helps to keep the dust in the tank in an efficient way , the indicator light starts to flash red when the tank or the motor protection filter is full, patented 3 in 1 bucket lock allows the user to lock and unlock the tank with one hand and guarantees safe carrying , the user can reach and clean anywhere in the bucket shaped tank.
- Project Duration and Location
- Vesta is designed in November 2017 and will be launched in Turkish and European Markets in third quarter of 2019.
- Specifications
- package dimensions 35cm x 35cm x 57cm
- Keywords
- cyclonic , vacuum , cleaner , hot foil , efficient, funtional
