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Press Release

DesignNewswire · COMO, Italy ·

Flex Multifunctional Lamp by ZhuoYi Fan Receives the Silver A' Design Award in Lighting Products and Fixtures Design

The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes ZhuoYi Fan of Ptlife for lighting products and fixtures design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ Flex Multifunctional Lamp by ZhuoYi Fan of Ptlife, designed for Guangzhou Pingtian Crafts Co.ltd, has been granted the Silver A' Design Award in the Lighting Products and Fixtures Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Flex Multifunctional Lamp

Flex is a series of household lamps that includes two table lamps and one floor lamp. Each lamp is made of a solid wood light unit, a neodymium ball, a metal pole and a base. A magnetic connection joins the light unit to the stand and allows the light unit to be turned in any direction. The light unit can also be removed and fixed to other surfaces with magnetic accessories, so it can serve as a wall lamp. A touch sensor in the wooden housing sets three levels of brightness. The wood is coated with wax to keep its natural texture.

About ZhuoYi Fan

I am working as product design director of PTLIFE.As the main designer,I want to combine traditional folk art with modern design.Merging modern design with the honest attitude of folk art, to create new products that blend with the nature of life. In addition to fully satisfy the functional needs and living aesthetics, people can feel the deep natural atmosphere.Because I was born in the country, I got the infection of the fathers or neighbors in the hand-made farming tools every day. So I liked to make toys such as bamboo and metal from childhood.

About Ptlife

Founded and developed from research and redesign on traditional crafts, PTLIFE offers a more convenient and healthier experience for people's daily life, embedded with functional aesthetics and natural philosophy.

Award Record

This recognition makes ZhuoYi Fan of Ptlife a winner of 1 A' Design Award.

About the A' Lighting Products and Fixtures Design Award

The A' Lighting Design Award is an international lighting design competition recognizing good lighting designs by best lighting designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to lighting designers, lighting architects, industrial design studios and lighting product manufacturers from all countries. Entries typically include chandeliers, pendant lights, wall sconces, table lamps, floor lamps and outdoor lights. Awarded lighting designs are published at https://desingers.org/design-category/lighting

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Flex Multifunctional Lamp
Function
Multifunctional Lamp
Category
Lighting Products and Fixtures Design
Discipline
Industrial Design
Industry
Furniture & Home and Electronics & Appliances
Colors
White, Gainsboro, Tan, Light Gray and Silver
Images
5
Client
Guangzhou Pingtian Crafts Co.ltd

The Recognition

Laureate
ZhuoYi Fan
Country
China
Brand
Ptlife
Recognition
Silver A' Design Award
Edition
2019 - 2020
Design ID
#89401

Credits

Team
Products are co-designed and developed by the staff of design team of GUANGZHOU PINGITAN CRAFTS CO.LTD
Image Credits
Image#1:Zhuoyi Fan ,2018 Image#2:Zhuoyi Fan ,2018 Image#3:Zhuoyi Fan ,2018 Image#4:Zhuoyi Fan ,2018 Image#5:Zhuoyi Fan ,2018

Design Details

Unique Properties
Flex Light is a series of household luminaries which each is consisted of solid wood housing illuminant,neodymium ball,metal pole and base.Under the effect of novel magnetic suction structure,the illuminant can be connected with the stand and adjusted in any direction centering on the magetic ball.Besides,the illuminant can also be separated and attached to other surfaces as a wall lamp.It is portable and flexible for daily use.It can be disassembled and assembled.The design structure make it more convenient for packaging and logistics.
Inspiration
Inspired by the scene that birds rest on branch,jump and sing happily, rest quietly, and then fly away.With the easily separated structures, this lamp imitates the activity process of birds,which makes the household luminaire more flexible and functional. We select natural wood to develop products for the younger generation.It is light and portable to match the rapid shifts in space and time,which is suitable for free,dynamic lifestyle of the young.We want to create a new user experience of lighting,that is natural, affordable fashion with user-friendly techniques.
Research
Looking at the world famous reading lamp brand,we can see there are many old-fashioned and stuffy products.Maintaining tradition and professionalism is not an excuse for lockout.It has to be changed.For a new reading lamp design,we collect the global product information to analyze market expectation via data downloads and set following goals.Our products need to be friendly,lightweight,innovative,with prospect of intelligent,economical,especially suitable for dynamic lifestyle of young people.
Challenge
The difficulty of subversion. Products change from the plug-in electric cable to the wireless charging, from integration to separation,from cold metal to warm wood,from stable and static to mobile.Also, it includes the change of the mechanical connections and electrical connections, and application of magnetic suction with precision and lubrication.All of these need a lot of theoretical thinking,sample test and research.We determined the final proposals present products in minimalist form.
Realization and Technology
CNC machining and profile processing are adopted in the process.Crafting wood by CNC can solve the precision problem of traditional way and be more effective to reduce the cost.So that can be feasible to make products achieve industrial standardization.The materials used in this product include solid wood, aluminum alloy, polymer battery, magnet, LED module and so on.All have passed the domestic 3C certification standard of environmental protection.Solid wood housing is coated with Belgium wax which helps products completely retain the nature texture and delicate touch.
Operation and Interaction
You can turn on the light and adjust three levels of illuminating brightness by touching the switch which is connected with a touch sensor into the wooden housing.Then,hold the end of lamp body to rotate it in all direction to meet usage requirement.Besides, you can also separate the mobile illuminant from the stand and use it individually.Stick the equipped magnet accessories to other surface,you can attach the illuminant in different surfaces as a wall lamp.
Project Duration and Location
The project started in December 2016 in Guangzhou,finished structural improvement and circuit adjustment in May 2017,finished all materials test in August 2017.Flex Light were launched on TaoBao Crowdfunding Platform on December 21st,2017.
Specifications
Small table lamp:120*340*365mm Large table lamp: 150*440*490mm Floor lamp: 270*440*1500mm
Keywords
flexible, omni directional, portable, multipurpose, rechargeable, touch lamp, reading lamp, lighting design, luminaire, led

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