My Coin 3D Animation by Sungkyun Bae Receives the Platinum A' Design Award in Movie, Video and Animation Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2021 /DesignNewswire/ My Coin 3D Animation by Sungkyun Bae, designed for Studio Room, has been granted the Platinum A' Design Award in the Movie, Video and Animation Design category, A' Design Award & Competition has announced. The recognition forms part of the 2020 - 2021 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

The Platinum A' Design Award Explained

The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.

More About My Coin 3D Animation

My Coin is a short three-dimensional animated film about the meaning of value. The story follows a boy who drops a coin into a sewer. A wealthy man sees the boy and offers a gold bar instead of the lost coin. For the boy, the gold is only a tool to recover the coin, while the man sees gold as the greater prize. The film shows that each person holds a different standard of value. My Coin was created with computer animation software, which allowed the characters and their actions to be exaggerated for dramatic effect.

About Sungkyun Bae

Founded by Bae Sungkyun, the director of My Coin, Studio Room has various designs and videos including 2D and 3D animation production, planning, and motion graphics. Although the company is located in South Korea, it has received orders to work in various countries by a supervisor who has obtained a master's degree in the UK. From planning to production, it is an animation and motion graphics production company that can trust one completed work. Participating animations include Larva, Pucca, Rainbow Ruby, and The Haunted House.

Award Record

Sungkyun Bae is a winner of 1 A' Design Award, including this recognition.

About the A' Movie, Video and Animation Design Award

The A' Movie Design Award is an international movie design competition recognizing outstanding movie designs by best movie designers and directors worldwide. The competition is organized within the A' Design Award & Competition and is open to movie designers, animation artists, directors and film producers from all countries. Entries typically include feature films, short films, documentaries, animations, music videos and experimental films. Awarded movie designs are published at https://desingers.org/design-category/movie

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://desingers.org/89640
• A' Design Award Page: https://competition.adesignaward.com/89640
• Media Showcase: https://www.designnewsroom.com/!89640
• Laureate Profile: https://desingers.org/d/254774

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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