Press Release
Juan Eugenio Mallo Camera Is Honored with the Silver A' Design Award for Borboleta Brand System in Graphics, Illustration and Visual Communication Design
Juan Eugenio Mallo Camera acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Borboleta Brand System by Juan Eugenio Mallo Camera, designed for Balko Argentina S.a, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Borboleta Brand System
Borboleta is a brand system created for two gas station networks that belong to the same owner group in Brazil. Dislub operates in the northeast and Equador operates in the north, and both networks keep their own names. A shared symbol in the shape of a butterfly links the two brands. The butterfly refers to transformation and renewal, and its outline also recalls the silhouette of the Brazilian territory. Three colors are used, one for each company and a third color for their union. The logo is built on a module-based grid.
About Juan Eugenio Mallo Camera
BALKO is formed by a group of interdisciplinary professionals and employees whose main objective is to satisfy the clients' needs. In order to accomplish this goal the company honours its slogan: "we get involved", as they firmly believe in teamworking. For BALKO, their employees are their main resource; they are the ones who translate the projects of their clients into realities. The company has been working for 20 years in corporate architecture, retail stores and gas station sites, creativity and graphic design and organizing shows and events.
Award Record
Juan Eugenio Mallo Camera is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://desingers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/91454
- A' Design Award Page: https://competition.adesignaward.com/91454
- Media Showcase: https://www.designnewsroom.com/!91454
- Laureate Profile: https://desingers.org/d/239376
- Further Information from the Laureate: http://equadorenergia.com.br/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Borboleta Brand System
- Function
- Brand System
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Rebecca Purple, Dark Cyan, Dodger Blue, Firebrick and Indigo
- Images
- 5
- Client
- Balko Argentina S.a
The Recognition
- Laureate
- Juan Eugenio Mallo Camera
- Country
- Argentina
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #91454
Credits
- Team
- Diego Adrián Beas
Design Details
- Unique Properties
- The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
- Inspiration
- The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
- Research
- The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
- Challenge
- The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
- Realization and Technology
- The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
- Operation and Interaction
- By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
- Project Duration and Location
- The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
- Specifications
- (Standing Billboard - Structure) Width 7300mm x Height 5300mm (Ad Display) Width 6850mm x Height 3950mm
- Keywords
- Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
