Press Release
Kenneth Nienhuser Receives the Golden A' Design Award for World Cyber Games 2019 Xi'an Global eSports Festival in Event and Happening Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Kenneth Nienhuser of Eidetic marketing for event and happening design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Event and Happening Design category for World Cyber Games 2019 Xi'an Global eSports Festival by Kenneth Nienhuser of Eidetic marketing. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About World Cyber Games 2019 Xi'an Global eSports Festival
World Cyber Games 2019 Xi'an is an esports festival held over four days at an exhibition center in Xi'an, China. The event covered 30,000 square meters and gathered 504 athletes from 33 countries. The design is based on the cube form of the event logo. The points, edges and faces of the cube were applied to the stage, the signage and the merchandise. A cube balanced on one edge was built as an LED monument in the central plaza. Pathways, stages and facilities were planned to guide visitor flow. The program included a tournament, an opening ceremony, a music festival and a cosplay event.
About Kenneth Nienhuser
EIDETIC Marketing was founded 9 years ago in sunny California and has set its sights globally since its inception. Operating in 3 cities worldwide, Los Angeles, Shanghai and Seoul, and having activated campaigns in 23 different cities across the globe, EIDETIC encompasses the innate capabilities to operate efficiently around the globe. Over the past 9 years, EIDETIC has successfully completed over 276 projects for its clients, leaving lasting impressions with audiences worldwide. From esports tournaments to conferences, from product activations to influencer marketing, EIDETIC Marketing truly provides a complete marketing package for brands of all shapes and sizes.
About Eidetic marketing
EIDETIC’s Vision is to craft unforgettable experiences through the illumination of a brand’s core nature. Ever striving to create the new, we design and actualize brand personality in a way that will engrave your brand to memory.
Award Record
This recognition makes Kenneth Nienhuser of Eidetic marketing a winner of 2 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. It is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Typical entries include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. The awarded event designs are published at https://desingers.org/design-category/event
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/93904
- A' Design Award Page: https://competition.adesignaward.com/93904
- Media Showcase: https://www.designnewsroom.com/!93904
- Laureate Profile: https://desingers.org/d/256782
- Further Information from the Laureate: http://eideticmarketing.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- World Cyber Games 2019 Xi'an Global eSports Festival
- Function
- Global eSports Festival
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Maroon, Midnight Blue, Navy and Dark Blue
- Images
- 5
The Recognition
- Laureate
- Kenneth Nienhuser
- Country
- Republic of Korea
- Brand
- Eidetic marketing
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #93904
Credits
- Team
- Ashley jung, Vicky Jin, Justin Choi, Jessica Choi, Han Gao, Jina Cha, Jay Lee, Scott Shin, Leah Kang, Kevin Ham, Chris Ahn, Kimmi Kim, Min Seo, Olivia Shin and Ella Choi, Joanna Seok, Jed Jung
Design Details
- Unique Properties
- For the WCG 2019, the main focus was consistent communication. Due to a 6 year absence, there were many challenges to overcome. To absolve these, we overhauled all wording related to design across various forms of documentation, from brand identity to event design, even operations. Consistent communication was required since WCG had evolved from being simply an esports tournament and had grown into an event that offered user engagement programs, a music festival, and conferences.
- Inspiration
- WCG 2019 Xi’an’s design’s biggest motif was the WCG logo, the ‘cube’. Our design team interpreted the aspects of the cube, its points, edges, faces, and outline, throughout design application. For example, to illustrate progress and opposition on our stage, the cube’s intersecting edges were used, and to signify harmony, the cube itself was balanced on one edge at the center of the main plaza as a LED monument.
- Research
- To ensure enjoyment, we conducted research, visiting the site location, interviewing gamers, running simulations and other methods to gather as much data as we could. Our conclusion was that we would have to provide communication design that consistently conveyed that this was a WCG that was here to stay. Consistency was defined by the WCG logo, the ‘cube’. After interpreting its shape multi-dimensionally, it was applied through various communication items like pamphlets and merchandise.
- Challenge
- The return of WCG was the most difficult hurdle for us to overcome in this project. In the esports industry, change comes fast, in an ever-cycling world of tournaments and trends. Gamers were only familiar with the old, outdated style of previous events. Our greatest task was introducing a new WCG to viewers without erasing the fond memories of older fans. So we presented a show match, starring veteran players from previous WCG tournaments, while introducing new programs and designs.
- Realization and Technology
- In production, we focused on effectiveness. All parts of the event space, including pathways, stages, facilities, and others, were planned out to create optimum flow throughout the event. Throughout the construction and application of structures and platforms, banner printing, and more, we maximized efficiency in costs and operations, sticking to the strategy of ‘Choice and Focus’ to maximize detail depending on location, applying the most detail to spaces that received the most attention.
- Operation and Interaction
- The World Cyber Games are the world’s first game Olympics who left the tournament scene 6 years ago. The goal now was to provide a Grand Finals that global fans with 504 athletes from 33 different countries could enjoy. Operations included managing the tournament for the 4 day event, user programs, and management of the Players Lounge for optimal communication and coordination of the athletes. Over the course of 4 days, there was also an EDM festival, an opening ceremony, and a Cosplay program.
- Project Duration and Location
- January 2019 kicked off the tournament. The venue was already established at Xi’an, China’s “Xi’an Quijang International Conference & Exhibition Center”. That meant there were 7 months to plan out in detail the space design, communication design, event operations planning and more before the finals in July. The event took place from July 18th to 21st, 2019 over the course of 4 days.
- Specifications
- Venue: Xi’an Qujiang International Exhibition center Total Area: 30,000 sqm Main Stage: Width 55,000mm x Depth 11,000mm x Height 10,000mm Centre Plaza: Width 10,000mm x Depth 10,000mm x Height 9,500mm
- Keywords
- game, eSports, WCG, World cyber games, festival
