Press Release
Takako Yoshikawa Receives the Silver A' Design Award for Nano Airy Straight Iron Hair Straightener in Beauty, Personal Care and Cosmetic Products Design
Takako Yoshikawa of Kasetu Souzou recognized for beauty, personal care and cosmetic products design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Nano Airy Straight Iron Hair Straightener by Takako Yoshikawa of Kasetu Souzou, designed for Takako Yoshikawa, Kasetu Souzou Inc., has been granted the Silver A' Design Award in the Beauty, Personal Care and Cosmetic Products Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Nano Airy Straight Iron Hair Straightener
The Nano airy straightening iron combines nano-ceramic coating materials with innovative negative iron technology, which brings the hair gently and sleekly into straight shape quickly. Thanks to the magnet sensor at the top of cap and body, the device switches off automatically when the cap is closed, which is safe to carry around. The compact body with the USB rechargeable wireless design is easy to store in handbag and carry, helping females to keep an elegant hairstyle anytime, anywhere. The white-and-pink color scheme lend the device a feminine character.
About Takako Yoshikawa
Captivating the World with Japanese Aesthetic Sensibility. Artist, Creative Director, and Designer. Born in Osaka. After majoring in literature at university, she began her career as a copywriter, working on advertising campaigns for major corporations. Determined to build enduring brand identities for products and establishments that would otherwise be consumed and forgotten, she founded her own branding company in 2003. She has never received formal training in either design or fine art. From 2014 to 2024, she traveled approximately 100 days per year.
About Kasetu Souzou
Kasetu Souzou Institute Inc. is a branding company founded in 2003. The Company is known primarily for high quality Brand logo design and VI design, product design, communication design. representative works are the logo of The Osaka Aquarium Kaiyukan, ma
Award Record
This recognition makes Takako Yoshikawa of Kasetu Souzou a winner of 2 A' Design Awards. The awards span the editions from 2018 - 2019 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Beauty, Personal Care and Cosmetic Products Design Award
The A' Cosmetic Product Design Award is an international competition recognizing good cosmetic products by best cosmetic product brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to cosmetic brands, cosmetic product designers, personal care product designers and beauty product designers from all countries. Entries typically include lipsticks, foundations, eyeliners, mascara, blushes and concealers. Awarded cosmetic product designs are published at https://desingers.org/design-category/cosmetic-product
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/96827
- A' Design Award Page: https://competition.adesignaward.com/96827
- Media Showcase: https://www.designnewsroom.com/!96827
- Laureate Profile: https://desingers.org/d/232048
- Further Information from the Laureate: http://www.kasetu.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Nano Airy Straight Iron Hair Straightener
- Function
- Hair Straightener
- Category
- Beauty, Personal Care and Cosmetic Products Design
- Discipline
- Product Design
- Industry
- Beauty and Packaging & Retail
- Colors
- White Smoke, Gainsboro, Thistle, Light Gray and Rosy Brown
- Images
- 5
- Client
- Takako Yoshikawa, Kasetu Souzou Inc.
The Recognition
- Laureate
- Takako Yoshikawa
- Country
- Japan
- Brand
- Kasetu Souzou
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #96827
Credits
- Team
- Takako Yoshikawa & Kasetu Sousou Inc., Samantha Thavasa and Koizumi Seiki Corporation
Design Details
- Unique Properties
- The nano airy straight iron uses an innovative ion technology, which can keep smooth texture, softy shiny straight for a long time. The iron plate has undergone a nano-ceramic coating is feeling very smooth. The magnet sensor at the top of cap and body, makes the power off automatically when the cap is closed, which is very safe to use. Weighting 265g and USB rechargeable type, nano airy straight iron is light and easy to carry. It can help females to keep a good hairstyle anytime, anywhere. The basic color of the product is soft, warm and pure matte white, and the accent color is pink gold.
- Inspiration
- Many working Japanese women are busy in the morning, and the time spent on hair care is limited. Although the hair is straightened well in the morning, it returned to no-shiny curls in the evening. I'd liked to design a product which can create a comfortable and elegant time for them to keep beautiful hairstyle anytime, anywhere. First, I had started thinking about functionality and got some ideas, like the negative iron, smart body, the ease of operation etc. Then, I wanted the product looks like a beautiful pure white pottery inlaid with pink ring. That's why the color of the product is pure matte white and pink gold.
- Research
- By the time I completed this product, I studied hundreds of straight irons that were released. For my research I have visited not only Japan but also other foreign countries, Hong Kong, Korea, London, Shanghai, Taipei, etc. to see the products. At the same time, I also studied the design characteristics required by women for straight irons. The main research theme is design, size, material, painting, function. Based on this huge amount of research data, I completed this design.
- Challenge
- I tried hard to balance the function with size and weight of straight iron by a lot of experiments.For making a straight iron which easy to carry and straighten hair beautifully everywhere, I used a lot of creativity to select materials for the texture.In order to reproduce the color which I imaged, I examined the painting many times.
- Realization and Technology
- First, I expressed handwritten designs, then expressed them digitally, examined all the materials, various sizes, and completed the design data. Next, I created a mockup based on design data, then carried out concrete verification. Finally, the main material I used for the appearance is heat resistant resin that can withstand high temperatures of 200 degrees Celsius. I gave design data and samples to the production factory and mass-produced.
- Operation and Interaction
- We plan and propose this product in 2018, complete the design in January 2019, then completed the design data in April 2019 and started manufacturing the mold. Mass production began in December 2019, and it was released in February 2020.
- Project Duration and Location
- This project began on 2018 at Tokyo, released in Japan in February 2020.
- Specifications
- The hot air curl iron with negative ion function, ceramic coating heater,USB rechargeable wireless design, universal voltage, maximum temperature 180 degrees Celsius. 41 x 63 x 220mm, 265g
- Keywords
- Small, Lightweight, Keep smooth texture, soft shiny and beautiful, straight Iron, Hair styling, negative ion function
