Press Release
Patrizia Donà Receives the Platinum A' Design Award for Qwerty Elemental Handbags in Fashion and Travel Accessories Design
Patrizia Donà recognized for fashion and travel accessories design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Qwerty Elemental Handbags by Patrizia Donà, designed for Donà, has been granted the Platinum A' Design Award in the Fashion and Travel Accessories Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Platinum A' Design Award Explained
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
About Qwerty Elemental Handbags
Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance. The essential peculiarity of the bag are two typewriter’s keys which are self manufactured and assembled by the designer herself.
Award Record
Patrizia Donà is a winner of 1 A' Design Award, including this recognition.
About the A' Fashion and Travel Accessories Design Award
The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Entries typically include handbags, scarves, belts, luggage, hats and travel bags. Awarded accessory designs are published at https://desingers.org/design-category/accessory
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://desingers.org/99616
- A' Design Award Page: https://competition.adesignaward.com/99616
- Media Showcase: https://www.designnewsroom.com/!99616
- Laureate Profile: https://desingers.org/d/268504
- Further Information from the Laureate: http://www.laboratoriodona.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Qwerty Elemental Handbags
- Function
- Handbags
- Category
- Fashion and Travel Accessories Design
- Discipline
- Fashion Design
- Industry
- Fashion and Luxury
- Colors
- Black, Silver, Light Slate Gray, Dark Gray and Gray
- Images
- 5
- Client
- Donà
The Recognition
- Laureate
- Patrizia Donà
- Country
- Croatia
- Recognition
- Platinum A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #99616
Credits
- Image Credits
- Photographer Vanja Solin, 2019
Design Details
- Unique Properties
- Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
- Inspiration
- The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874. The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming.
- Research
- The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
- Challenge
- making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
- Realization and Technology
- For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman.
- Operation and Interaction
- Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
- Project Duration and Location
- 2018-2020, Zagreb-Venezia-Vicenza
- Specifications
- 1. qwerty large:28x31x10,5 cm 2. qwerty medium:26x24x10,5 cm 3. qwerty small: 25x13x3 cm
- Keywords
- Typewriter bags, Qwerty bag
