Neon Nights Spaco por Organizanto de Komerca Foiro de Hong Kong Trade Development Council

La dizajno Neon Nights Spaco por Organizanto de Komerca Foiro de Hong Kong Trade Development Council estas tre estimata gajninto de la prestiĝa 2021 Arĝenta A' Design Award en la Konkursa Kategorio Dezajno de Eventoj kaj Okazaĵoj.

ArĝentoEvento· 2021

Neon Nights Spaco por Organizanto de Komerca Foiro

de Hong Kong Trade Development Council

Kliento: Hong Kong Trade Development Council

Gajninto de Arĝenta A' Design Award en la Kategorio Evento

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Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Neon Nights Spaco por Organizanto de Komerca Foiro

Neon Nights estas evento-dezajno kreita por moda komerca foiro en Honkongo. La koncepto kombinas nunajn modajn kolortendencojn kun la aspekto de retroaj honkongaj neonaj stratsignoj. Tri areoj estis dezajnitaj. Bonveniga instalaĵo staras ĉe la ĉefa enirejo de la ejo. La enirejo de la ekspozicia halo ricevis kongruan traktadon. Ene de la halo, 300-kvadratmetra plurfunkcia spaco gastigas modspektaklojn, seminariojn kaj neformalajn kunvenojn. Metalaj kadroj kun tranĉitaj desegnoj, malantaŭlumigitaj koloraj paneloj kaj neonstilaj signoj formas la vigla aspekton.

La Agnosko

Pri la Arĝenta A' Design Award

Neon Nights Spaco por Organizanto de Komerca Foiro estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Neon Nights Spaco por Organizanto de Komerca Foiro estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Neon Nights Spaco por Organizanto de Komerca Foiro estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
Dimensioj kaj Pakado: For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
Etikedoj: Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
Produkta Teknologio: All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
Dizajna Defio: The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
Esplorado: Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
Inspiro: The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
Projekta Daŭro: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
Funkcia Fluo: The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
Patentoj: Copyrights belong to Hong Kong Trade Development Council, 2019
Teamanoj: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong
Bildaj Kreditoj: Hong Kong Trade Development Council