Arminda Caffe Coffee Visual Identity de Arbo Design

La dizajno Arminda Caffe Coffee Visual Identity de Arbo Design estas tre estimata gajninto de la prestiĝa 2021 Bronza A' Design Award en la Konkursa Kategorio Dezajno de Reklamado, Merkatado kaj Komunikado.

BronzoReklamado· 2021

Arminda Caffe Coffee Visual Identity

de Arbo Design

Kliento: ARBO design

Gajninto de Bronza A' Design Award en la Kategorio Reklamado

16,982

Kontrolita Premiogajninto

Kontroli Premiostaton por #121095

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Arminda Caffe Coffee Visual Identity

Arminda Coffee goes back to the life of Lady Arminda and her granddaughter heritage. The proposal is permeated with history, meaning and purpose, bringing the scenery by the Uruguayan and Brazilian plateaus and plains the paths of the Brazilian cavaliers. This is the context told through design, the visual identity praises the real story and the result is a new brand witch offers solutions for a meaning experience, sophistication and care. The unique aroma of past or tradition, invades the house as well as stimulates the senses and harmony.

La Agnosko

Pri la Bronza A' Design Award

Arminda Caffe Coffee Visual Identity estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Arminda Caffe Coffee Visual Identity estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Arminda Caffe Coffee Visual Identity bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: The history of Arminda Caffee goes back to the life of Arminda and her granddaughter, of the same name. The scenery is drawn by the Uruguayan and Brazilian plateaus and plains, the paths of the tropeiros, the farms and the unique aroma of past coffee that invades the house, stimulates the senses and harmonizes the family. The perfect cultivation and unique care in the postharvest and roasting stages guarantee selected beans, which are transformed into delicious coffees.
Dimensioj kaj Pakado: Width 90mm x Depth 50mm x Height 200mm
Etikedoj: Arminda Coffee, Premium Coffee, Superior Coffee, Brazilian Premium Product, Brazilian Export
Produkta Teknologio: Produced from traditional graphic process, using modern processes to add suitanability and recyclable raw materials. However, this use brings benefits in socioeconomic and sustainability terms. Initially, the local production stimulates economy, creating jobs, generating wealth and technological evolution. In addition, this process uses prepared raw materials with carbonate-free processes, which allows recycle, waste treatment, witch allows the generation of carbon credits.
Dizajna Defio: The main concept is to bring the Brazilian heritage from the ancestry products, with no stereotypes, showing the best of the Brazilian products could offer to the world.
Esplorado: Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through immersive process including consumer, designers and multidisciplinary teams, marketing, engineer, anthropology, etc.
Objective: Bring innovation and differentiation.
Method: Consumer-Centric Insights with Design based approach to solving problems.
Steps: Research (map and understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.
Inspiro: The proposal is permeated with history, meaning and purpose. This is the context that the visual identity of the brand praises and this is the real story that is told through design. Thus, the result of the design of this new brand offers solutions for an experience of meaning, sophistication and care, standing out in its market.
Projekta Daŭro: The project started in Junuary, 2020 in Curitiba, Brazil and finishes in December, 2020.
All project and developments has been made in Brazil with local resources and raw materials.
Funkcia Fluo: The construction of the Arminda took place from the creation of its verbal language and context. Design supported the process through benchmark analysis, market and consumer research. The visual brand language was created and supports all brand design decisions by graphics, usability, packaging or crockery. Obtained the Rainforest Alliance seal, which recognizes worldwide support for collective action by farms and producers, certifying the entire chain. It indicates its product cycle have been audited by strict standards and measures for long-term environmental, social and economic sustainability.
Patentoj: INPI Patent No.: BR 919659233
Teamanoj: Daniel Kroker
Valkiria Pedri Fialkowski
Gianfrancesco Motti Dropa
Renan Sedorko
Bildaj Kreditoj: Main image: ARBO design and Freepik
Image #1: ARBO design and Freepik
Image #2: ARBO design and Freepik
Image #3: ARBO design and Freepik
Image #4: ARBO design and Freepik