Insecta Iridesse Primara Funkcio: Presita Vendokatalogo de Plus Collaboratives

La dizajno Insecta Iridesse Primara Funkcio: Presita Vendokatalogo de Plus Collaboratives estas tre estimata gajninto de la prestiĝa 2022 Arĝenta A' Design Award en la Konkursa Kategorio Dezajno de Reklamado, Merkatado kaj Komunikado.

ArĝentoReklamado· 2022

Insecta Iridesse Primara Funkcio: Presita Vendokatalogo

de Plus Collaboratives

Gajninto de Arĝenta A' Design Award en la Kategorio Reklamado

53,493

Kontrolita Premiogajninto

Kontroli Premiostaton por #131277

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Insecta Iridesse Primara Funkcio: Presita Vendokatalogo

Insecta Iridesse estas presita vendokatalogo kreita por prezenti metalajn presefikojn. La katalogo anstataŭigas la kutiman kolorprovaĵon per fikcia esplorista taglibro, kiu dokumentas imagajn rarajn insektospeciojn. Tridek gemsimilaj juvelaĵoj, inkluzive braceletojn, kolĉenojn, harornamaĵojn, orelringojn kaj broĉojn, estas faritaj preskaŭ tute el papero kaj presitaj per specialaj oraj, arĝentaj kaj blankaj inkoj. La folio enhavas falditajn mapojn, biletojn, gazettondaĵojn kaj atestilojn sur tegita kaj netegita papero. Rigardantoj estas invititaj ekzameni ĉiun presefikon detale.

La Agnosko

Pri la Arĝenta A' Design Award

Insecta Iridesse Primara Funkcio: Presita Vendokatalogo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Insecta Iridesse Primara Funkcio: Presita Vendokatalogo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Insecta Iridesse Primara Funkcio: Presita Vendokatalogo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Dimensioj kaj Pakado: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Etikedoj: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Produkta Teknologio: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Dizajna Defio: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Esplorado: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Inspiro: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Projekta Daŭro: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Funkcia Fluo: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Teamanoj: PLUS Collaboratives
Bildaj Kreditoj: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.