La dizajno 87MM Brand Story Libro-Dezajno de Sunghoon Kim estas tre estimata gajninto de la prestiĝa 2022 Arĝenta A' Design Award en la Konkursa Kategorio Presita kaj Publikigita Amaskomunikila Dezajno.

ArĝentoPresaĵo· 2022

87MM Brand Story Libro-Dezajno

de Sunghoon Kim

Kliento: 87mm

Gajninto de Arĝenta A' Design Award en la Kategorio Presaĵo

575,958

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Koloroj

La Dezajno

Pri 87MM Brand Story Libro-Dezajno

87MM estas reprezentativa moda marko en Koreio kiu kreas ĉiutagan kulturon per saĝo kaj sprito. De sia lanĉo en 2011, ĝi estis dizajnita por rakonti la historion de la pasinta jardeko al la 87MM-amanta publiko tra Moment by Moment, We Say No Concept But Good Sense, marko kun 10 jaroj da registroj. Ĉi tio servos por komuniki pli intime kun la juna korea publiko kiu ŝatas 87MM kaj entuziasmemas pri ĝi tra la rakonto de du fondintoj kaj la 87MM-marka historio.

La Agnosko

Pri la Arĝenta A' Design Award

87MM Brand Story Libro-Dezajno estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke 87MM Brand Story Libro-Dezajno estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. 87MM Brand Story Libro-Dezajno estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Dimensioj kaj Pakado: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Etikedoj: 87MM, brand book, book, design, editorial, graphic, typography
Produkta Teknologio: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Dizajna Defio: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Esplorado: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inspiro: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Projekta Daŭro: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Funkcia Fluo: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Teamanoj: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Bildaj Kreditoj: 87MM