Recruitment Communication Vida Identeco por Varba Kampanjo de 5 Senses Design

La dizajno Recruitment Communication Vida Identeco por Varba Kampanjo de 5 Senses Design estas tre estimata gajninto de la prestiĝa 2025 Arĝenta A' Design Award en la Konkursa Kategorio Dezajno de Reklamado, Merkatado kaj Komunikado.

ArĝentoReklamado· 2025

Recruitment Communication Vida Identeco por Varba Kampanjo

de 5 Senses Design

Kliento: Tencent

Gajninto de Arĝenta A' Design Award en la Kategorio Reklamado

71,158

Kontrolita Premiogajninto

Kontroli Premiostaton por #169772

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Recruitment Communication Vida Identeco por Varba Kampanjo

Varba Komunikado estas vida identeco kreita por staĝanto-varba kampanjo de teknologia kompanio. La ĉefa bildo montras figuron apud centra sfero, dum ondetoj simbolas la kreskantan influon de individuoj en la cifereca epoko. Konceptaj skizoj estis preparitaj en Photoshop kaj Illustrator, tridimensiaj elementoj kaj scenoj estis konstruitaj en Cinema 4D, kaj la vigligita versio estis muntita en After Effects. La aranĝo adaptiĝas al sociaj retejoj, retpaĝoj kaj grandaj presitaj afiŝoj. La dezajno prezentas la varban procezon klare al junaj laborserĉantoj.

La Agnosko

Pri la Arĝenta A' Design Award

Recruitment Communication Vida Identeco por Varba Kampanjo estas gajninto de la Arĝenta A' Design Award, grandege prestiĝa rekono donata al plejklasaj, belegaj kaj impresaj dezajnoj. La Arĝentaj gajnintoj estas treege brilaj kaj treege kreemaj verkoj, kiuj ilustras la elstaran sperton, talenton kaj sagacon de siaj dezajnistoj. Oni atendas, ke Recruitment Communication Vida Identeco por Varba Kampanjo estu mirinda, montrinda verko, kiu estas rimarkinde profesia kaj profunde nova. Ĉi tiu dezajno gajninta la Arĝentan A' Design Award estas tre rimarkinda, admirata inventaĵo, kiu profitigas kaj antaŭenigas la limojn de arto, scienco, dezajno kaj teknologio. Recruitment Communication Vida Identeco por Varba Kampanjo estas vaste enviata kreaĵo, kiu vekas dezirojn, alportas pozitivajn sentojn kaj ekbrilas miron kaj mirigon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
Dimensioj kaj Pakado: This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
Etikedoj: Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
Produkta Teknologio: In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
Dizajna Defio: Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'

Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.

Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content.
Esplorado: We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.

Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users.
Inspiro: This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
Projekta Daŭro: The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
Funkcia Fluo: This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
Teamanoj: Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan
Bildaj Kreditoj: Image #1：5 Senses Design
Image #2：5 Senses Design
Image #3：5 Senses Design
Image #4：5 Senses Design
Image #5：5 Senses Design