Status Audio Marka Identeco de Ryan Paonessa

La dizajno Status Audio Marka Identeco de Ryan Paonessa estas tre estimata gajninto de la prestiĝa 2020 Bronza A' Design Award en la Konkursa Kategorio Dezajno de Reklamado, Merkatado kaj Komunikado.

BronzoReklamado· 2020

Status Audio Marka Identeco

de Ryan Paonessa

Kliento: Ryan Paonessa Design

Gajninto de Bronza A' Design Award en la Kategorio Reklamado

12,808

Kontrolita Premiogajninto

Kontroli Premiostaton por #98408

Viziti Retejon Vidi ĉe A' Design Award Gazetara Komuniko Premia Insigno

Koloroj

La Dezajno

Pri Status Audio Marka Identeco

Status Audio estas marka identeco kreita por New York-bazita rekt-al-konsumanta kapaŭskultila kompanio. La logotipo imitas la fluon de simpla sonondo-modelo, kie ĉiu litero sekvas la saman vertikalan vojon kaj arkon. La rafinita sonondo-modelo ankaŭ servas kiel duaranga signo tie, kie la logotipo ne necesas. Koloro kaj tiparo unuigas la vidan identecon tra pakado, retejo, presitaj materialoj kaj merkatikaj materialoj. La kapaŭskultiloj ne portas logotipon, nur unikan produktokodon, kio reflektas minimuman kaj utilecan aliron. La pakado estas disponebla en pluraj grandecoj.

La Agnosko

Pri la Bronza A' Design Award

Status Audio Marka Identeco estas gajninto de la Bronza A' Design Award, tre prestiĝa rekono donata al elstaraj dezajnoj distingitaj per kreemo, ingenieco kaj sagaco. La Bronzaj gajnintoj estas abunde lertaj kaj frape kreemaj artefaktoj, kiuj aŭtentikigas la vastan sperton, imagpovon kaj elturniĝemon de siaj dezajnistoj. Oni atendas, ke Status Audio Marka Identeco estu tre estimata, admirata kaj ŝatata objekto, kiu estas rimarkinde profesia kaj nova. Ĉi tiu dezajno gajninta la Bronzan A' Design Award enkorpigas plej bonajn praktikojn en arto, scienco, dezajno kaj teknologio, kaj estas bonega pro sia atento al detaloj. Status Audio Marka Identeco bonege kontentigas bezonojn, tuŝas dezirojn, ĉarmas sentojn kaj allogas scivolemon.

Malantaŭ la Dezajno

Gazetara Dosiero

Kreditoj, teamanoj kaj teknikaj detaloj provizitaj de la dezajnisto.

Unikaj Ecoj: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Dimensioj kaj Pakado: The packaging shown is offered in a variety of sizes and iterations based on the product.
Etikedoj: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Produkta Teknologio: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Dizajna Defio: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Esplorado: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inspiro: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Projekta Daŭro: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Funkcia Fluo: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Teamanoj: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Bildaj Kreditoj: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.