Yic Barbecue Market Identidad Visual de Youjia Gu

El diseño Yic Barbecue Market Identidad Visual de Youjia Gu es un ganador altamente estimado del prestigioso 2020 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2020

Yic Barbecue Market Identidad Visual

de Youjia Gu

Cliente: MET Creative Brand

Ganador del A' Design Award de Bronce en la Categoría Gráfico

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Colores

El Diseño

Acerca de Yic Barbecue Market Identidad Visual

Yic Barbecue Market es una identidad visual creada para un restaurante de barbacoa. La identidad se construye en torno al sonido de la parrilla, expresado como "Zila", que da forma al eslogan de la marca y al sistema de redacción publicitaria más amplio. Un pequeño personaje carnívoro llamado Zila beast actúa como mascota de la marca, con un rostro tierno y la boca abierta. Las formas circulares, como estrellas y ovillos de lana, evocan planetas y el espacio, reforzando la temática del planeta de la barbacoa. Los tonos naranja claro y azul verdoso otorgan a la identidad un estilo lúdico y a la moda. La identidad se aplica en un interior de 280 metros cuadrados.

El Reconocimiento

Acerca del A' Design Award de Bronce

Yic Barbecue Market Identidad Visual ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Yic Barbecue Market Identidad Visual sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Yic Barbecue Market Identidad Visual satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Dimensiones y Embalaje: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Etiquetas: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Tecnología de Producción: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Desafío de Diseño: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Investigación: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Inspiración: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Duración del Proyecto: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Flujo de Operación: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Patentes: Copyrights belong to Youjia Gu, 2018
Miembros del Equipo: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Créditos de Imagen: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.