Zhangyan Country Living Festival Espacio expositivo de Tongji Tiandi Neili Lab

El diseño Zhangyan Country Living Festival Espacio expositivo de Tongji Tiandi Neili Lab es un ganador altamente estimado del prestigioso 2021 A' Design Award de Plata en la categoría de competición Diseño de Eventos.

PlataEvento· 2021

Zhangyan Country Living Festival Espacio expositivo

de Tongji Tiandi Neili Lab

Cliente: Tongji Tiandi-Neili Lab

Ganador del A' Design Award de Plata en la Categoría Evento

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Ganador de Premio Verificado

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El Diseño

Acerca de Zhangyan Country Living Festival Espacio expositivo

El Festival de Vida Rural de Zhangyan es un espacio expositivo creado para un evento rural en Shanghái. La distribución se conforma a partir de antiguos contenedores marítimos que se escalonan, apilan, entrelazan y giran para dar forma a diversas áreas temáticas. Un grupo de contenedores delimita una zona destinada a foros, mientras que otro grupo define un área de mercado. También se emplean recursos locales desechados, como madera, paja y juncos. La identidad visual sigue el estilo Memphis y abstrae motivos locales de montaña, agua, peces y puentes. El espacio de actividades abarca 5000 metros cuadrados.

El Reconocimiento

Acerca del A' Design Award de Plata

Zhangyan Country Living Festival Espacio expositivo ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Zhangyan Country Living Festival Espacio expositivo sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Zhangyan Country Living Festival Espacio expositivo es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Dimensiones y Embalaje: The visual system design includes 5000 square meters of activity space.
Etiquetas: Innovation，sustainable，Memphis，integrating design
Tecnología de Producción: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Desafío de Diseño: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Investigación: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspiración: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Duración del Proyecto: The project started in August 2019 in Shanghai and finished in November 2019.
Flujo de Operación: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Miembros del Equipo: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang