Typotect Identidad de marca de Seulah Choi

El diseño Typotect Identidad de marca de Seulah Choi es un ganador altamente estimado del prestigioso 2020 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2020

Typotect Identidad de marca

de Seulah Choi

Cliente: Seulah Choi

Ganador del A' Design Award de Bronce en la Categoría Gráfico

12,105

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Colores

El Diseño

Acerca de Typotect Identidad de marca

Typotect es una identidad de marca diseñada para un museo de arte moderno dedicado a la obra de Piet Zwart, pionero del modernismo. El nombre combina las palabras tipografía y arquitecto, en alusión a los dos campos en los que trabajó Piet Zwart. La identidad reinterpreta tres rasgos presentes en sus diseños: tres colores primarios, elementos lineales finos y formas planas dispuestas dentro de un espacio abierto. Una fina línea roja aparece en la parte superior de cada aplicación, mientras que el azul y el amarillo rellenan las formas planas. La identidad se basa en el medio impreso y se aplica a carteles, tarjetas de presentación, entradas y vinilos de pared.

El Reconocimiento

Acerca del A' Design Award de Bronce

Typotect Identidad de marca ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Typotect Identidad de marca sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Typotect Identidad de marca satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Dimensiones y Embalaje: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Etiquetas: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Tecnología de Producción: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Desafío de Diseño: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Investigación: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Inspiración: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Duración del Proyecto: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Flujo de Operación: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.