El diseño Nirvana Brand Identidad corporativa de Viana Patricio Barbosa Neto es un ganador altamente estimado del prestigioso 2021 A' Design Award de Hierro en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

HierroGráfico· 2021

Nirvana Brand Identidad corporativa

de Viana Patricio Barbosa Neto

Cliente: Viana Patricio

Ganador del A' Design Award de Hierro en la Categoría Gráfico

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Colores

El Diseño

Acerca de Nirvana Brand Identidad corporativa

Nirvana es una identidad corporativa creada para un espacio de meditación y terapias holísticas. El diseño se basa en formas geométricas simples dispuestas sobre un sistema de retícula que mantiene la simetría y el equilibrio. El logotipo combina el símbolo del infinito, la flor de loto y una postura meditativa. El color rojo vino remite a las vestimentas budistas, y el color amarillo, a los ornamentos utilizados en los monasterios. La identidad se trazó como arte vectorial, de modo que el logotipo puede reducirse o ampliarse sin pérdida de detalle y aplicarse tanto a medios impresos como digitales.

El Reconocimiento

Acerca del A' Design Award de Hierro

Nirvana Brand Identidad corporativa ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Nirvana Brand Identidad corporativa sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Nirvana Brand Identidad corporativa es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Dimensiones y Embalaje: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Etiquetas: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Tecnología de Producción: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Desafío de Diseño: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Investigación: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Inspiración: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Duración del Proyecto: The project started in April 2020 and finished in June 2020 in Brazil.
Flujo de Operación: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Créditos de Imagen: Pexels