Xi Lin Men Envase para bebida alcohólica de Xu Yao and Li Wei

El diseño Xi Lin Men Envase para bebida alcohólica de Xu Yao and Li Wei es un ganador altamente estimado del prestigioso 2021 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2021

Xi Lin Men Envase para bebida alcohólica

de Xu Yao and Li Wei

Cliente: Xi Lin Men

Ganador del A' Design Award de Bronce en la Categoría Envases

12,930

Ganador de Premio Verificado

Verificar Estado del Premio para #107325

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Colores

El Diseño

Acerca de Xi Lin Men Envase para bebida alcohólica

Xi Lin Men es un diseño de packaging para un licor chino, cuyo nombre significa "acercarse a la felicidad". La botella es transparente, de modo que el líquido cristalino queda plenamente a la vista. Observada desde un ángulo de unos 45 grados, en la base aparece un relieve de dos peces dispuestos cabeza con cola, que evoca el símbolo del Yin y el Yang. Una técnica de esmerilado aporta profundidad al relieve de los peces, y los puntos rojos sobre sus frentes se aplican mediante impresión por transferencia térmica. El tapón recuerda al bambú, signo de crecimiento constante. La parte superior estrecha y la base ancha facilitan el servido.

El Reconocimiento

Acerca del A' Design Award de Bronce

Xi Lin Men Envase para bebida alcohólica ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Xi Lin Men Envase para bebida alcohólica sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Xi Lin Men Envase para bebida alcohólica satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead.
Dimensiones y Embalaje: Width 150mm x Depth 150mm x Height 290mm.
Etiquetas: Alcohol, Package, Chinese, Chinese spirit, China, Beverage
Tecnología de Producción: We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
Desafío de Diseño: From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
Investigación: The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
Inspiración: The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
Duración del Proyecto: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Flujo de Operación: Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese.
Miembros del Equipo: Designer: Xu Yao
Art Director: Li Wei