The Hub Edificio de Uso Mixto de Adel Badrawy

El diseño The Hub Edificio de Uso Mixto de Adel Badrawy es un ganador altamente estimado del prestigioso 2021 A' Design Award de Hierro en la categoría de competición Diseño de Arquitectura, Edificación y Estructuras.

HierroArquitectura· 2021

The Hub Edificio de Uso Mixto

de Adel Badrawy

Cliente: Rawasem Architecture Workshop 'RAW'

Ganador del A' Design Award de Hierro en la Categoría Arquitectura

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El Diseño

Acerca de The Hub Edificio de Uso Mixto

The Hub es un edificio de uso mixto situado en Riad, Arabia Saudita. El diseño reúne restaurantes, pequeños locales comerciales, una amplia zona recreativa para jóvenes y espacios de oficinas, cada uno con su propio acceso y circulación vertical. Todas las funciones se agrupan bajo una gran cubierta que da sombra a los espacios inferiores y evoca el zoco tradicional. Corredores, puentes, jardines en cubierta y áreas ajardinadas conectan los distintos volúmenes. La superficie construida total es de 20.000 metros cuadrados, incluidos 8.400 metros cuadrados de espacio exterior y ajardinado.

El Reconocimiento

Acerca del A' Design Award de Hierro

The Hub Edificio de Uso Mixto ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que The Hub Edificio de Uso Mixto sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. The Hub Edificio de Uso Mixto es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This is a mixed-use building. It consists of restaurants, small retail shops, huge recreational area for the youth and finally office areas that are possibly for reastaurants management.
Every single function of these has it's own accessibility and experience, yet all under one roof, in this case 'huge canopy'.
Distributed as the following, the ground and the mezzanine floor accommodate the restaurants. The first floor is for restaurants and a recreational area for youth both totally separated with unique accessibility for each, while the second floor accommodates the office spaces with separated accessibility and vertical circulation.
Dimensiones y Embalaje: This project has a total BUA of 20,000 m2.
The area is efficiently distributed as follows.
10,100 m2 of rentable indoor and outdoor areas, 2,400 m2 of service areas and 8,400 m2 of outdoor and landscape area.
Etiquetas: commercial, Architecture, Sustainability, Contemporary, mall, AlRiyadh, KSA
Tecnología de Producción: Stating the various functions this project accommodates with different privacy levels for each. The design team had to think of this building as a small urban project with different buildings, different heights, and different access with corridors and landscape in between.
Even creating bridges between buildings and roof gardens to make it seem like a living city under one roof.
This small city needed a universal canopy to protect and enhance this feeling of authentic urbanism.
Desafío de Diseño: The big challenge was to design a place that accommodates so many functions with so many different privacy levels for each. Yet all under one roof, with one main entrance, only allowed at the north side.
The Saudi culture has a huge impact when it comes to retail and dining projects like this one.
Since it's culturally not allowed in the malls of KSA for the youth to access malls or food courts by their own unless with a family, the challenge was to distinguish the youth recreational area and separate it from the restaurants to prevent duplication. The same goes to the office areas.
The hot dry climate was also a big challenge. Since it's considered an authentic urban experience, there had to be outdoor spaces, roof gardens and terraces overlooking one of the main axis of Al Riyadh.
The design after all had to provide comfort climate solutions for the users.
Inspiración: As a place of retail, dining and office spaces, the project was inspired mainly by the old traditional market 'souq' in the middle east, where the functions are almost the same.
The narrow corridors passing through the retails, the universal canopy covering the spaces underneath creating an authentic urban experience and protecting people from the direct sun rays, along with the harsh stone covered facades with its traditional pattern.
All designed with a contemporary treatment that fits perfectly with today's retail brands as well as modern day costumers.
Duración del Proyecto: This project is located in the heart of Al Riyadh, KSA. It's in the intersection of two main roads, the eastern ring road and Abdullah Bin Rashed road.
The design started in march 2019 and the construction documents are on going.
Flujo de Operación: The hub gives an authentic urban experience for people dining, playing, working or just walking in the corridors or roof gardens within one universal space.
It serves families who are dining while sending their young ones to a place where they can play and hang out without mixing both zones. A recreational area that also allows individual youths to attend without families.
It gives offices a unique experience to be a part of this small city with it's roof gardens, landscape and connecting bridges, while clearly viewing the city of Riyadh.
Miembros del Equipo: Lead Architect : Adel Badrawy
Senior Architect : Sarah Ashraf
Architect : Menna Ehab