Cera Una Volta La Etiqueta Del Vino de Giovanni Murgia

El diseño Cera Una Volta La Etiqueta Del Vino de Giovanni Murgia es un ganador altamente estimado del prestigioso 2021 A' Design Award de Oro en la categoría de competición Diseño de Envases.

OroEnvases· 2021

Cera Una Volta La Etiqueta Del Vino

de Giovanni Murgia

Cliente: Cantine Chessa

Ganador del A' Design Award de Oro en la Categoría Envases

34,281

Ganador de Premio Verificado

Verificar Estado del Premio para #108149

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Colores

El Diseño

Acerca de Cera Una Volta La Etiqueta Del Vino

Cera Una Volta no es solo un vino sino también un salto al pasado. Nace del sueño de crear una pequeña joya enológica atesorando las enseñanzas de los antepasados y las técnicas vitivinícolas del pasado. La idea del concepto creativo del vino cuenta, en la sencillez de la hipérbole de cuento de hadas bien representada por la ilustración de la etiqueta, la historia del nacimiento de este vino y de quien lo produjo. El estilo escogido es deliberadamente de cuento, para dar un toque mágico a un vino que se aleja mucho del estilo clásico de Vermentino.

El Reconocimiento

Acerca del A' Design Award de Oro

Cera Una Volta La Etiqueta Del Vino ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Cera Una Volta La Etiqueta Del Vino sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Cera Una Volta La Etiqueta Del Vino crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Dimensiones y Embalaje: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Etiquetas: wine, packaging, illustration, label design
Tecnología de Producción: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Desafío de Diseño: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Investigación: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspiración: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Duración del Proyecto: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Flujo de Operación: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Miembros del Equipo: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Créditos de Imagen: 3D Render: Bruno Haver
Photography: Giovanni Murgia